Brand Tone

Creative & Artistic, Passionate & Personal, Quality-Conscious & Trustworthy, Modern & Stylish, Approachable & Helpful

Brand Values

• •Originality & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Artistic Expression & Collaboration
• •Personal Connection & Service
• •Passion for Interior Design

Best Practices

• •Emphasize Originality and Artistry: Consistently use words like "unique," "original," "artistic," "creative," "hand-crafted," and "exclusive" to reinforce the core value of providing non-mass-produced items.
• •Maintain a Passionate and Personal Voice: Share stories (like the founder's or artists'), speak directly to the customer ("your story," "your walls"), and offer a welcoming, helpful tone in all communications, from product descriptions to customer service interactions.
• •Highlight Quality and Customer Satisfaction: Regularly mention the high-quality materials used, the craftsmanship, and the positive feedback from customers (e.g., "loved by customers," "5-star favorite") to build trust and reinforce the brand's commitment to excellence.
• •Speak the Language of Interior Styling: Use aspirational and descriptive language that appeals to those passionate about home decor. Words like "transform your space," "elevate your interior," "statement piece," "eye-catcher," and "curated collection" can resonate well.
• •Be Approachable and Solution-Oriented: Ensure that the copy, especially in FAQs, contact sections, and customer service responses, is clear, helpful, and makes it easy for customers to get the information or assistance they need. Phrases like "We're here to help," "Questions? Just ask!" can reinforce this.

Social Perception

Highly Positive, Reliable & Trustworthy, Artistic & Unique, Associated with a Passionate Founder

Copy Examples

• •Headline: Beyond the Blank Wall: Discover Art That Tells Your Story. Body: Tired of mass-produced prints? At PosterJunkie, we celebrate originality. Explore our curated collection of unique designs from passionate artists and transform your space with art that's as individual as you are. No mass production, just pure, creative expression for your walls.
• •Social Media Post (Instagram - with a lifestyle image of a poster in a stylish room): Make your walls whisper your style. ✨ Our "Royal Hummingbird" print by Wouter Rikken brings a touch of unique elegance to any room. Crafted on high-quality material, it’s more than a poster – it’s a statement. What story will your walls tell? #PosterJunkie #UniqueArt #InteriorInspo #WallCandy #HomeDecor
• •Product Description Snippet (for an animal print): Unleash the wild heart of your home. This stunning [Animal Name] print, an original piece from PosterJunkie, isn't just a depiction; it's an invitation to embrace the captivating spirit of nature. Printed on premium 270gsm matte photo paper for lasting vibrancy, it’s designed to be a unique eye-catcher in your space.
• •Email Subject Line: ✨ Your Walls Are Waiting for This (New Unique Art Inside!) Email Body Snippet: Hi [Customer Name], We believe every home deserves art that inspires. That's why we're thrilled to share our latest collection of original poster designs, fresh from the minds of our talented artists. Plus, with personal customer service just an email away, finding your perfect piece is easier than ever.
• •About Us Snippet: Founded from a passion for creativity and a desire to fill homes with unique art, PosterJunkie is more than just a store – it's a community. We partner with diverse artists and pour our hearts into every design, ensuring high quality and a personal touch, because we know art is personal. With over 15,000 walls already adorned, we're excited to help you find your next eye-catcher.