Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Quality-Focused and Trustworthy, Inspirational and Creative, Helpful and Customer-Centric

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Preserving Memories
• •Canadian Identity (for posterjack.ca)
• •Ease and Accessibility
• •Passion for Photography & Art

Best Practices

• •Emphasize "Your Memories, Our Craft": Always tie the products back to the customer's personal photos and the care Posterjack takes in printing them. Use words like "your," "cherished," "moments," "stories" combined with "handcrafted," "quality," "vibrant," "expertly printed."
• •Maintain a Friendly, Enthusiastic, and Slightly Playful Voice: Especially on social media, use emojis where appropriate, ask questions to engage the audience, and express genuine excitement for customer projects. Avoid overly formal or technical jargon.
• •Highlight Canadian Pride (for .ca communications): Subtly weave in "Made in Canada," "Proudly Canadian," or "Printed with care in Toronto" to reinforce this value proposition for the Canadian audience.
• •Focus on Solutions and Inspiration: Frame copy around how Posterjack helps customers (e.g., "decorate your new home," "find the perfect personalized gift," "bring your travel photos to life"). Provide ideas and show examples.
• •Be Authentic and Transparent: When discussing quality or guarantees, use clear, confident language. If addressing a promotion, be straightforward. Build trust by being genuine in all communications.

Social Perception

Positive, Trusted Canadian Brand, Good Value, Areas for Improvement (Occasional Feedback)

Copy Examples

• •Headline (Website/Social Media): "Your Memories, Magnificently Printed. At Posterjack, we turn your favourite photos into stunning, high-quality art that tells your story. Proudly Canadian."
• •Instagram Post: "That golden hour glow, now forever on your wall. ✨ Swipe to see how @customerhandle transformed their travel snap into a breathtaking Canvas Print! Ready to bring your moments to life? Tap the link in bio! #Posterjack #MadeInCanada #PhotoArt #HomeDecor"
• •Facebook Ad: "Don't let those precious family photos stay hidden on your phone! 👨‍👩‍👧‍👦 Create a beautiful Layflat Photo Book with Posterjack and relive your favourite moments, page by page. Easy to design, a joy to share. Get started today!"
• •Email Subject Line (Promotion): "Uncompromising Quality You Can See: 20% Off Your Next Posterjack Creation!"
• •Product Page Snippet (Acrylic Block): "Crystal clear memories. Our premium Acrylic Blocks make your photos pop with vibrant colour and a stunning 3D effect. Perfect for your desk, shelf, or as a heartfelt gift. Expertly crafted in Toronto to showcase your best moments."