Brand Tone

Passionate & Enthusiastic, Creative & Artistic, Accessible & Inclusive, Supportive & Community-Oriented, Playful/Vibrant

Brand Values

• •Creativity & Self-Expression
• •Accessibility & Affordability
• •Quality
• •Artist Empowerment & Support
• •Originality & Authenticity
• •Innovation

Best Practices

• •Define and Document Your Brand Voice: Create a clear style guide that outlines the brand's personality, tone (e.g., passionate, creative, accessible), and key messaging points. This ensures everyone writing for the brand is on the same page. For PosterGully, this means emphasizing creativity, artist support, and quality.
• •Focus on "You" and "Your": Speak directly to the customer, focusing on how the products benefit them and allow for their self-expression (e.g., "Unleash *Your* Inner Artist," "*Your* Space. *Your* Story"). This makes the copy more engaging and relatable.
• •Highlight Values Consistently: Weave core brand values like artist empowerment, creativity, quality, and accessibility into the copy naturally. For instance, mentioning that purchases support artists reinforces this value.
• •Use Vivid and Evocative Language: Since the products are visual and art-based, the language should be descriptive and inspiring. Use words that convey creativity, vibrancy, passion, and uniqueness (e.g., "masterpiece," "colorful," "stunning," "authentic").
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, product descriptions, email marketing, social media, and any customer service interactions. This builds a cohesive and recognizable brand identity. Regular audits of content can help maintain this consistency.

Social Perception

Seen as a good source for unique and diverse art-based merchandise; Appreciated for product quality and design vibrancy; Historically recognized as a platform empowering artists; Concerns about high prices; Complaints regarding customer service, order fulfillment, and communication; Accusations of exploiting artists; Technical issues reported; Low trust score raises red flags; Issues with product durability.

Copy Examples

• •Headline: Unleash Your Inner Artist. Walls That Speak. Laptops That Inspire. Body: At PosterGully, we believe art is for everyone. Discover thousands of unique designs by passionate artists, transforming your everyday into a masterpiece. High-quality prints, vibrant laptop skins, and more – express yourself, affordably. Call to Action: Shop Your Style
• •Headline: Your Space. Your Story. Art That Gets You. Body: Don't just decorate, narrate! From bold abstracts to beloved pop culture icons, find the piece that screams 'you'. PosterGully connects you with incredible artist creations to make your world a little more colorful and a lot more personal. Call to Action: Find Your Vibe
• •Headline: More Than Just a Poster. It's a Piece of Someone's Passion. Body: Every design on PosterGully supports an independent artist. We’re proud to be a platform where creativity thrives and art finds its way into your life. Quality you can see, art you can feel. Call to Action: Support Artists, Shop Unique
• •Headline: Give Your Tech a Treat. Laptop Skins as Original as You Are. Body: Why blend in when your laptop can stand out? Our premium, easy-to-apply laptop skins feature stunning, artist-made designs that protect your tech and showcase your taste. Durable, vibrant, and undeniably you. Call to Action: Skin Your Laptop
• •Headline: Artify Your Everyday. Affordable. Authentic. Awesome. Body: PosterGully brings the gallery to you, without the gallery prices. Explore a universe of designs to personalize your home, office, and gadgets. Because life’s too short for boring. Call to Action: Discover Designs