Brand Tone

Inspirational & Aspirational, Friendly & Approachable, Modern & Stylish, Quality-Conscious, Personal & Creative

Brand Values

• •Individuality & Personal Expression
• •Quality & Aesthetics
• •Sustainability
• •Customer Creativity
• •Creating a Home

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., inspirational, friendly, modern), and language style (e.g., use of jargon, humor, formality). Share this with everyone who creates content.
• •Focus on "You" and "Your": Center the copy around the customer, their needs, their creativity, and how the products benefit them (e.g., "Your Walls, Your Story," "Make every room a reflection of you").
• •Highlight Key Values Consistently: Weave in brand values like personalization, quality, sustainability, and creativity naturally into product descriptions, social media posts, and marketing materials.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the website and social media. For Posterfolio, this means modern, clean, and stylish language to match their visuals.
• •Engage and Inspire: Use language that not only describes products but also inspires customers with possibilities for their homes and encourages them to express their individuality and creativity. Ask questions and invite interaction, especially on social media.

Social Perception

A modern, go-to brand for high-quality, customizable wall art that allows for personal expression. A source of unique gift ideas. Emphasis on sustainability appeals to environmentally conscious consumers. Projects an image of quality, personalization, and style. Positive interaction with their immediate audience.

Copy Examples

• •Headline: Your Walls, Your Story. Tell it Beautifully. Body: Don't just decorate, personalize. At Posterfolio, transform your favorite memories, quotes, and designs into stunning, gallery-quality art that’s uniquely you. Start creating your masterpiece today! Call to Action: Design Your Poster
• •Headline: Home is Where the Art is. Especially When It’s Yours. Body: Tired of the same old décor? So are we. Discover endless possibilities to customize posters that speak to your style. From cityscapes to star maps, make every room a reflection of you. Sustainably printed, lovingly crafted. Call to Action: Explore Collections & Personalize
• •Headline: The Perfect Gift? It’s Personal. Body: Give a gift that truly resonates. A custom map of their favorite city, a cherished photo transformed into art, or a definition that captures their spirit. Create a one-of-a-kind present with Posterfolio. Call to Action: Find a Unique Gift
• •Headline: Style Your Space, Sustainably. Body: Elevate your interiors with our premium posters, knowing you've made an eco-conscious choice. High-quality prints, CO₂-neutral production. Because beautiful design shouldn't cost the Earth. Call to Action: Shop Sustainable Art
• •Headline: Unleash Your Inner Designer. We’ll Handle the Printing. Body: You’ve got the vision, we’ve got the tools. Easily upload your photos, add text, and play with layouts to create the poster you’ve always dreamed of. Your creativity, our quality – a perfect match. Call to Action: Create Custom Art Now!