Brand Tone

Aspirational yet Accessible

Brand Values

• •Uncompromising Quality
• •Aesthetic Accessibility
• •Scandinavian Design & Production
• •Sustainability

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of just selling a "poster," sell the "feeling." Frame copy around the transformative power of art—how it creates a sanctuary, inspires creativity, or completes a room. Use words like "elevate," "transform," and "inspire."
• •Use "Quality" as a Differentiator: Consistently weave in specific details that prove quality. Mention the "250g satin-coated paper," "real glass frames," and "Danish production." This language justifies the price and builds trust in the product's longevity.
• •Balance Aspirational and Accessible Language: Pair sophisticated, aspirational phrases ("utmost elegance," "curated collection") with inclusive, welcoming ones ("for every home," "art for everyone"). This maintains a premium feel while ensuring the brand remains approachable.
• •Emphasize the Scandinavian Heritage: Leverage the Danish origin as a shorthand for quality, minimalism, and good design. Phrases like "Designed in Denmark" or "A Scandinavian Approach to Art" can be powerful assets that resonate with a global audience familiar with this aesthetic.
• •Maintain a Consistent Visual and Textual Language: Ensure the clean, curated, and minimalist aesthetic of the products is reflected in the copy. Use concise sentences, ample white space in text layouts, and a calm, confident tone across all platforms, from the website to social media captions.

Social Perception

Curated, High-Quality, and Trustworthy

Copy Examples

• •Instagram Post (New Collection): Stillness and form. Our new Japanese collection brings a sense of tranquility to your walls. Printed on premium 250g satin paper to capture every detail with authentic elegance. Discover art that transforms your space. #Postera #JapaneseArt #HomeGallery
• •Website Banner (Brand Message): Art for Every Home. Quality for Every Wall. We believe great design should be accessible to all. Explore curated collections crafted in Denmark and find the perfect piece for your space.
• •Email Newsletter (Promotional): Subject: Curate Your Autumn Aesthetic 🍂 20% Off Inside. Body: Hello [Name], as the seasons change, so does the mood of our homes. Create a warm and inspiring sanctuary with art that speaks to you. From modern abstracts to timeless photography, find high-quality pieces that bring your walls to life. Enjoy 20% off your order this week and let your style shine.
• •Facebook Ad (Targeting Professionals): Headline: Your Home Office Deserves an Upgrade. Text: Elevate your workspace with art that inspires. POSTERA offers high-quality, framed prints designed to create a professional and sophisticated atmosphere. Made in Denmark, shipped to the world. Shop now for art that works as hard as you do.
• •Product Description (Fashion Print): A statement in style. This print captures the essence of modern fashion with its bold lines and confident energy. Each piece is printed on gallery-quality satin paper, ensuring vibrant color and lasting impact. Framed with real glass for ultimate clarity and elegance, it’s not just a poster—it’s the centerpiece of your room.