Brand Tone

Approachable, Pragmatic, and Excitable. Informal, value-driven, and urgent when promoting deals.

Brand Values

• •Value for Money
• •Discovery & "Treasure Hunting"
• •No-Frills Practicality
• •Community Engagement

Best Practices

• •Lead with the Deal
• •Use Simple, Direct Language
• •Embrace Authenticity, Not Perfection
• •Create Urgency and Scarcity
• •Foster Your Community

Social Perception

Perceived as a go-to source for deeply discounted goods and unbeatable bargains, particularly for categories like candles, household items, and electronics. The brand is appreciated for its transparency regarding product origin (e.g., customer returns) and the "mystery box" concept is central to its image, appealing to customers who enjoy the thrill and element of risk in a treasure hunt. Overall, it's seen as a trustworthy, unglamorous discounter that consistently delivers on its promise of low prices.

Copy Examples

• •Headline: They're BACK! 🔥 Our Amazon Secret Packs just landed. Body: You know the drill! Packed with customer returns and overstock electronics, home goods, and more. We can't show you what's inside, but we can promise it's the best treasure hunt in Leipzig. Limited stock – when they're gone, they're gone! Grab yours now before they sell out again! #Postenhandel #MysteryBox #BargainHunt #Leipzig
• •On-screen text: New Scent Alert! 🚨 Caption: Smell this! 🍓 The Haribo Strawberry Happiness candle is now in stock. Get that sweet, summer scent for only €9.95 (RRP €19.99!). Perfect for your living room. Tap the link in our bio to shop. #ScentedCandle #Haribo #HomeDecor #Sale #Duftkerze
• •Headline: Radically Reduced. Always a Deal. Sub-headline: Welcome to your treasure chest for brand-name overstock, secret packs, and unbeatable bargains. Button: Shop New Arrivals
• •On-screen text: LIVE UNBOXING TONIGHT @ 8 PM! Caption: We're going LIVE! We just got a massive truckload of tech and home goods returns, and we're unboxing it all with you. First come, first served. Expect crazy deals and lots of surprises. Don't miss it! #LiveShopping #Unboxing #Deal #PostenhandelLeipzig #Schnäppchen
• •Subject: 🤫 Psst... Your Weekly Bargain Preview Is Here. Body Snippet: This week: Branded textiles from just €5, a fresh batch of tech surprise bags, and 50% off all winter-scented candles. Get them before everyone else!