Brand Tone

whimsical, heartfelt, celebratory, evocative, and personal, aiming to connect emotionally and be friendly and enthusiastic

Brand Values

• •Celebration of Place
• •Artistic Uniqueness
• •Quality Craftsmanship
• •Personal Connection

Best Practices

• •Use Evocative and Emotional Language: Instead of just describing a product, use words that evoke feelings of nostalgia, joy, and connection to a place.
• •Tell the Story of the Place: In product descriptions and marketing materials, briefly touch upon a unique aspect of the location featured in the print to deepen the connection for the customer.
• •Maintain a Friendly and Approachable Voice: The tone should feel like a recommendation from a travel-savvy friend, not a corporate entity. Use warm and welcoming language across all communications.
• •Highlight the Artist: Emphasize that the prints are "illustrated by Julia Gash." This reinforces the value of unique, artist-driven work and builds a personal connection to the creator behind the brand.
• •Focus on the "Why," Not Just the "What": The copy should center on why someone would want the print rather than just listing its physical attributes.

Social Perception

unique, high-quality gifts and personal keepsakes; reliable with great quality, fantastic customer service, fast delivery, and helpful responses, building strong trust

Copy Examples

• •Find Your Place. Bring it Home. Unique travel art that celebrates the cities you love.
• •From the bustling South Bank to the quiet mews of Notting Hill, capture the magic of London with this whimsical illustration by Julia Gash. Every detail is a tiny celebration, a memory waiting to be hung on your wall. Perfect for the Londoner at heart or the traveler who left a piece of their heart in the city.
• •A little piece of Paris is waiting for you...
• •We believe a place is more than a destination; it's a feeling, a memory, a part of your story. That's why Julia Gash illustrates the world with a whimsical touch, turning the places you cherish into art that brings joy and celebrates your personal journey.
• •Explore the Collection & Find Your City