Tono de Marca

The predominant tone of Postcard Girls is aspirational, adventurous, and romantic. It's also conscious and community-oriented. The language used is evocative and narrative-driven, aiming to inspire a sense of wanderlust and connection. It’s friendly and personal, stemming from its origin story of sending postcards to friends.

Valores de Marca

• •Adventure and Exploration
• •Ethical Production & Sustainability
• •Community and Connection
• •Storytelling and Authenticity
• •Female Empowerment

Mejores Prácticas

• •Lead with the Story: Always connect the product back to its inspirational destination. Use sensory details and narrative language to transport the audience. Instead of "Blue Bikini," say "The Cool Blue of the Mozambique Coast."
• •Emphasize Ethical Production: Regularly and transparently mention the "ethically made in Cape Town" aspect and the support for local women. This is a key differentiator and reinforces brand values.
• •Use "Adventure" Vocabulary: Incorporate words like "journey," "explore," "wanderlust," "trailblazer," "discover," and "spirit" to maintain the adventurous tone.
• •Foster Community: Address your audience as a collective (e.g., "our community," "fellow adventurers," "trailblazers"). Ask questions in social media captions to encourage sharing of their own travel stories and memories.
• •Maintain a Romantic & Aspirational Voice: The copy should evoke a feeling of romance and the beauty of travel. It's about the experience and the memories the swimwear will be a part of, not just the product itself. The concept of a postcard symbolizes this romantic, tangible connection to a place and memory.

Percepción Social

The public perception, based on the available information, is that of a niche, high-quality, and ethical brand. It is seen as more than just a swimwear company; it's a storytelling platform that connects fashion with travel and social responsibility. The emphasis on limited-edition collections adds to a perception of exclusivity and thoughtfulness. The brand appears to be trusted for its ethical claims and is respected for its unique, destination-inspired approach.

Ejemplos de Copy

• •This isn't just a bikini. It's the warmth of the Busua sun, the rhythm of the fishing boats, and the vibrant spirit of the local artisans we met. Our Ghana collection is a story woven into every stitch. Wear the adventure. #PostcardGirls #EthicalSwimwear #TravelInspired
• •Inspired by the cool, breathtaking waters of Clifton Beach where our story first began. The Clifton Blue top is designed for both the serene moments and the wild adventures. Ethically made in Cape Town, it’s a piece of our home, ready for your next journey.
• •Your Next Adventure Awaits... Inside Our New Collection. Remember the feeling of discovering a hidden gem? A place so beautiful you had to share it? We've bottled that feeling in our new Namibia-inspired collection. Explore otherworldly desert landscapes and styles designed to make you feel free.
• •Swimwear with a soul. At Postcard Girls, every collection is a love letter to a new destination. We partner with local female artisans to create limited-edition, ethical swimwear that tells a story. Find your perfect fit and become part of our trailblazer's collective.
• •Postcard Girls: More than swimwear, it's a souvenir from your next adventure.