Brand Tone

Friendly, passionate, community-minded, approachable, personal, enthusiastic, inclusive, and welcoming.

Brand Values

• •Community First
• •Inclusivity and Safety
• •Curation and Passion
• •Localism
• •Authenticity

Best Practices

• •Write Like a Human: Use a personal and conversational voice. Use "we" to refer to the shop and share genuine, personal opinions about the books you feature. Avoid corporate or overly formal language.
• •Champion Your Community: Always circle back to the community value. Use inclusive language like "your bookshop," "join us," and "together." Frame events and offers as opportunities for the community to connect.
• •Lead with Genuine Passion: Let your authentic excitement for books drive the copy. If you love a book, explain why in a relatable and enthusiastic way. This passion is more persuasive than any sales pitch.
• •Uphold the "Safe Space" Promise: Ensure all your communications are welcoming, inclusive, and positive. This reinforces your core value and builds trust with your audience.
• •Encourage Conversation: End your social media posts and newsletters with open-ended questions to foster engagement ("What are you reading this weekend?", "Have you read this author before?"). This transforms your platform from a broadcast channel into a community forum.

Social Perception

Perceived as a cherished community hub, friendly and trustworthy, and a welcoming and safe space.

Copy Examples

• •We absolutely adored this one! It’s a beautiful, moving story that will stay with you long after you turn the final page. It's the perfect book to get lost in this weekend. Pop by our little corner of Hollingdean to pick up your copy. We can’t wait to hear what you think! 📚✨ #NewBookDay #BrightonReads #PostcardBookshop
• •Join us for a special evening with author [Author's Name]! We are so excited to welcome them to the shop to discuss their incredible new book. Come be part of a wonderful community conversation, ask questions, and get your book signed. Space is limited, so please book your spot on our website.
• •Our Fiction Book Club is diving into this masterpiece next month! It’s a fantastic discussion and everyone is welcome. New members are always welcome in our safe and friendly space. Send us a message for the details! 💬❤️ #BookClub #Community
• •Hello from your friendly neighbourhood bookshop! We’ve had some truly wonderful books arrive this week, and we couldn’t resist sharing a few of our top picks. Whether you're looking for a thrilling escape or a story that warms the heart, we have something just for you.
• •Our Staff Recommends: Looking for your next favourite book? These are the stories we haven't been able to stop talking about. Feel free to ask us why we love them!