Brand Tone

Whimsical, Gentle, Inclusive, Welcoming, Sincere, Heartfelt, Playful, Creative, Thoughtful, and Revolutionary

Brand Values

• •Inclusivity & Accessibility
• •Community
• •Kindness & Compassion
• •Creativity & Artistry
• •Social Responsibility & Activism
• •Revolutionizing Play

Best Practices

• •Embrace Whimsy and Gentleness: Use evocative, sensory language that paints a picture of wonder and comfort. Avoid aggressive, overly competitive, or cynical phrasing. Think \"gentle breezes\" not \"epic battles.\"
• •Prioritize Inclusive Language: Actively use gender-neutral terms, be mindful of diverse representation in examples, and ensure messaging feels welcoming to people of all backgrounds, especially LGBTQ+ individuals and other marginalized groups. Explicitly state your commitment to inclusivity where appropriate.
• •Speak from the Heart: Let sincerity shine through. Share the \"why\" behind your games – the values of community, kindness, and revolutionizing play. Authentic passion resonates more than corporate speak.
• •Focus on Connection and Story: Highlight the collaborative and emotional aspects of your games. Emphasize themes of friendship, found family, personal growth, and the joy of shared storytelling, rather than solely focusing on mechanics or conflict.
• •Maintain Visual-Textual Harmony: Ensure that the visual elements accompanying your copy (artwork, photography, design) align with the whimsical, gentle, and inclusive tone. The beautiful art is a key part of the brand, so let the copy complement and enhance it.

Social Perception

Beloved, Respected, A Source of \"Cozy\" and \"Gentle\" Gaming, Champions of Inclusivity, High-Quality Production, Community-Focused, Innovative Storytellers

Copy Examples

• •Instagram Post (Image: A diverse group of animal-folk sharing a meal under a starry sky from *Wanderhome*): Gather 'round, travelers. ✨ In the world of Hæth, every path leads to new friends and quiet wonders. What gentle story will you unfold today? #Wanderhome #PossumCreekGames #TTRPG #CozyGames #Storytelling
• •Tweet/X Post: Tired of +1 swords? Discover games where the real treasures are shared moments, found family, and the magic in everyday kindness. Possum Creek Games: crafting adventures for every heart. 💖 Explore our worlds: [link to website] #IndieRPG #InclusiveGaming #RPGLove
• •Facebook Ad (Video: Short, calming animation of a page turning in *Yazeba's Bed & Breakfast*, showing whimsical art): Step into Yazeba's Bed & Breakfast, where every guest has a story and the rooms are filled with secrets and warmth. A game of found family, gentle mysteries, and ever-changing tales. Perfect for cozy evenings and heartfelt connections. Your unique story awaits. [link to shop] #YazebasBedAndBreakfast #PossumCreekGames #LegacyGame #NarrativeRPG #SliceOfLife
• •Website Banner/Homepage Intro: Welcome to Possum Creek Games. We craft beautiful, strange, and heartfelt tabletop role-playing games that invite everyone to imagine. Find your story, build your community, and discover the wonder in our worlds.
• •Patreon Welcome Post Snippet: Join our Creekside Community! 🏕️ By becoming a Patron, you're not just supporting our games; you're helping us build a space where kindness blooms, creativity thrives, and everyone gets to play. Get exclusive peeks, connect with fellow dreamers, and help us make magic. Thank you for being here. [link to Patreon tiers]