Brand Tone

aspirational, confident, and sophisticated

Brand Values

• •Empowerment
• •Quality
• •Timeless Elegance
• •Affordable Luxury
• •Individuality/Original Style
• •Customer-centricity

Best Practices

• •Develop a Brand Voice Style Guide: Go beyond just tone words. Document specific vocabulary (e.g., use "opulent," "iconic," "timeless" vs. "cheap," "trendy"), sentence structures (e.g., confident and declarative), and even punctuation preferences that reflect the POSH MIA persona. This should be shared with anyone creating content.
• •Embody the "Posh Girl" Persona: Before writing, writers should ask: "How would a Posh girl say this?" This involves channeling the confidence, sophistication, and aspirational qualities outlined in the brand's mission and founder's story.
• •Focus on Empowerment and Confidence: Copy should consistently aim to make the reader feel empowered, beautiful, and confident. Highlight how the clothes accentuate curves and allow for self-expression, aligning with the founder's vision.
• •Balance Aspiration with Accessibility: While using words like "luxury" and "iconic," always subtly reinforce the "affordable luxury" aspect and the value for money (quality that lasts, not breaking the bank), as stated in their mission. Avoid overly exclusionary or unapproachable language.
• •Maintain Consistency Across All Channels: The sophisticated and empowering tone used on the website's "About Us" page should be mirrored in social media captions, email marketing, ad copy, and even customer service interactions. Regular audits of content across platforms can help ensure this consistency.

Social Perception

Desirable and Stylish

Copy Examples

• •Headline: Be the Icon. Discover a new era of elegance with POSH MIA. Body: Your style tells your story. Make it unforgettable with our collection of luxury womenswear, designed for the woman who commands attention and values timeless quality. Embrace your curves, exude confidence. Shop now and enjoy 15% off your first PÓSH piece.
• •Instagram Caption (with a picture of a woman confidently wearing a POSH MIA dress): She's not just wearing a dress, she's making a statement. ✨ Walk into any room knowing all eyes are on you. That's the PÓSH effect. #PoshMia #LuxuryFashion #IconicStyle #ConfidenceRedefined #AffordableLuxury
• •Email Subject: Elevate Your Everyday, The PÓSH Way. Body: Dear [Customer Name], At POSH MIA, we believe luxury shouldn't be a privilege, but a part of your essence. Discover our latest arrivals – timeless pieces crafted from opulent fabrics, designed to celebrate you. Quality that lasts, style that turns heads. Find your next signature look today.
• •Product Description Snippet (for a blazer): Command the boardroom and captivate the evening. Our [Product Name] Blazer isn't just an outfit; it's an armor of elegance. Tailored to perfection, designed to empower. Because a Posh girl never settles for anything less than extraordinary.
• •Facebook Ad Copy: Tired of trends that fade? Invest in timeless elegance. POSH MIA offers luxury womenswear that celebrates your unique style and curves. Experience opulent fabrics, impeccable tailoring, and the confidence that comes from looking and feeling your best. Easy returns & free shipping. Shop the collection now!