Brand Tone

Whimsical and Fun, Friendly and Approachable, Caring and Inclusive, Gourmet and High-Quality, Innovative and Creative

Brand Values

• •Inclusivity
• •Quality and Craftsmanship
• •Community
• •Joy and Delight
• •Creativity
• •Passion

Best Practices

• •Embrace Whimsy and Fun: Use playful language, exclamation points where appropriate, and descriptive words that evoke a sense of delight and magic (e.g., "magical," "cloud of deliciousness," "whimsical").
• •Highlight "Handmade" and "Gourmet": Consistently use terms that convey the quality, care, and artisanal nature of the products to reinforce the "posh" aspect.
• •Emphasize Allergen-Friendly Benefits Clearly and Positively: Make it easy for customers to understand that the treats are safe for various dietary needs, framing it as an inclusive and caring feature, not just a restriction.
• •Maintain a Friendly and Community-Focused Voice: Address customers warmly (e.g., "Posh Fans"), share news about local events, and tell the brand's story authentically to foster connection.
• •Be Enthusiastic and Passionate: Let the genuine excitement for creating unique flavors and delightful experiences shine through in the wording. Use vibrant adjectives and a tone that reflects a love for the craft.

Social Perception

Loved Local Business, Provider of Unique & Delicious Treats, A Safe Haven for Allergy Sufferers, Fun and Whimsical, Community-Oriented

Copy Examples

• •Headline: Dive into a Cloud of Deliciousness! ✨ Body: Over 50 handmade, gourmet fairy floss flavors are waiting to make your day magical. P.S. Our treats are gluten, dairy, and nut-free so everyone can join the fun! #PoshFairyFloss #SweetTreats #AllergyFriendly
• •Headline: Meet Your New Happy Place! 😊 Body: From whimsical Cranberry Cotton Candy (our holiday fave!) to refreshing Mint Mojito Sorbet, Posh Fairy Floss is where sweet dreams come true. Visit our new Harrisonburg storefront or find us at your favorite local festival! #HarrisonburgVA #GourmetDesserts #PoshFans
• •Headline: Allergy-Friendly Never Tasted So Posh! Body: Our owner, Monica, knows the struggle of finding safe treats. That's why we pour our hearts into creating delicious, handmade fairy floss, sorbets, and ice creams that are free from common allergens. Indulge worry-free! #SafeSweets #NutFree #DairyFree #GlutenFree
• •Headline: What’s a Posh Roll, You Ask? Body: Imagine this: creamy, real-fruit sorbet, wrapped in a cloud of our signature fairy floss, and topped with your favorite goodies. It’s a flavor explosion you won’t forget! Come create your own at Posh Fairy Floss. #PoshRolls #CreativeConfections #SweetInnovation
• •Headline: We’re Spinning Joy, One Floss at a Time! 🎉 Body: Thanks for being the best Posh Fans! We love seeing your smiles at festivals and now at our cozy shop. What’s your all-time favorite Posh Fairy Floss flavor? Let us know below! #CommunityLove #HandmadeHappiness #FlavorMasters