Brand Tone

Trendy & Youthful, Feminine & Confident, Aspirational & Stylish, Approachable & Engaging

Brand Values

• •Fashion-Forwardness
• •Style Accessibility
• •Self-Expression & Individuality
• •Customer Engagement
• •Visual Appeal

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., playful, chic, confident, empowering), core vocabulary, and "do's and don'ts" for communication. Share this with anyone creating content.
• •Know Your Audience: Understand the language, aspirations, and communication style of your target demographic (e.g., young, fashion-conscious women). Use language that resonates with them authentically.
• •Be Consistent Across All Channels: Ensure the tone of voice is uniform across the website, social media posts, email marketing, product descriptions, and customer service interactions.
• •Use Storytelling: Connect with your audience on an emotional level by weaving narratives around your products and brand. Show how your clothing fits into their lifestyle and aspirations.
• •Stay True to Your Visuals: Let the visual identity of the brand (photography style, colors, overall aesthetic) inform and align with the written copy. The words should enhance the images and vice-versa.

Social Perception

Go-to for Current Trends, Online-Centric, Visually Driven

Copy Examples

• •✨ Obsessed is an understatement! ✨ Our NEW collection just dropped and it's everything your wardrobe has been dreaming of. Swipe to see the looks everyone will be asking you about. Tap to shop your faves! #LushCupss #NewCollection #TrendyFashion #MustHaveStyle #ShopNow
• •☀️ Hello Sunshine, Hello Savings! ☀️ Refresh your summer style with up to 50% OFF selected Lush Cupss pieces! From breezy dresses to chic tops, find your perfect warm-weather look for less. Sale ends soon – don't miss out! 😉 Shop the sale: [Link]
• •Steal the spotlight in our 'Midnight Bloom' Floral Maxi Dress. 💕 With its flattering V-neck, delicate ruffle details, and a print that’s pure poetry, this dress is your new go-to for turning heads. Effortlessly chic for brunch dates or sunset cocktails. Pair with your favorite heels and get ready to feel fabulous. #LushCupssStyle #FloralDress #MaxiDress #OOTDInspo
• •Hey Gorgeous! 👋 Your Next Favorite Outfit is Waiting...
• •Lush Cupss: Dress like you mean it. Discover an empowering collection of trend-setting styles designed for the modern woman.