Brand Tone

Playful & Sassy, Expert & Confident, Inspirational & Empowering

Brand Values

• •Quality & Craftsmanship
• •Entrepreneurial Spirit
• •Originality & Fun
• •Transparency

Best Practices

• •Embrace the "Sassy but Smart" Voice: Always balance playful, edgy language with a confident, knowledgeable tone. Use fun product names and witty captions, but back them up with clear information about quality, ingredients, and business benefits.
• •Speak Entrepreneur-to-Entrepreneur: Address your audience as fellow business owners. Use empowering language that focuses on their success, growth, and profitability. Frame your products as solutions to their inventory and sales challenges.
• •Lead with Visuals, Support with Story: Your products are incredibly visual. Let the colors and textures do the initial talking. Use your copy to tell the story behind the product: its fun name, its quality ingredients, or how it is made in the "lab."
• •Turn "Handcrafted" into a Benefit: Don't just say "handcrafted." Explain what it means for the customer: superior quality, unique products they can't find anywhere else, and the transparency of knowing where their inventory comes from. Use "Made in our Lab" to reinforce this.
• •Maintain a Consistent Vocabulary: Create and use a list of on-brand words. Terms like "sassy," "magic," "lab," "glow-up," "hustle," "boss," and "squad" fit the Posh Brats persona and should be used consistently across all platforms to build a recognizable voice.

Social Perception

Reliable & High-Quality Supplier, Fun & Edgy Brand, A Partner for Growth

Copy Examples

• •Stop dreaming, start selling. ✨ Your brand + our best-selling bath & body creations = a match made for success. We handle the handcrafted quality, you handle the glow-up. Ready to be your own boss? Tap the link in bio to stock your shop! #PoshBratsWholesale #PrivateLabel #BusinessOwner
• •Tired of boring inventory? 😴 Your customers crave products that pop! Our handcrafted, retail-ready bath & body line is designed to fly off your shelves. Unique scents, vibrant colors, and quality they'll return for. See what's new at the Lab. #BathAndBodyWholesale #BoutiqueSupplier #Handcrafted
• •Don't let the name fool you—this is pure magic. A fantastically fruity and outrageously colorful whipped soap that makes every shower feel like a party. Handcrafted in our lab for a rich, bubbly lather that leaves skin silky smooth. It s the bestselling mythical mess your customers have been waiting for.
• •Your shelves are looking a little... beige. Let's fix that. Hey [Business Name]! We noticed you haven't visited the Posh Brats lab in a while. Don't let your customers settle for bland. We've been busy whipping up new, sassy, and seriously effective products that need a home on your shelves. Come see what's new and give your shop the pop of color it deserves.
• •When they say they want 'a little bit of everything' 😏 Our client is about to make some serious $$$ Your sign to start that business. We LOVE seeing our clients succeed! 🤩 #wholesale #packanorder #smallbiz #poshbrats #makingmagic