Brand Tone

elegant, sophisticated, and respectful

Brand Values

• •Authenticity and Heritage
• •Craftsmanship and Quality
• •Elegance and Sophistication
• •Customer-Centricity
• •Modernity and Versatility
• •Empowerment

Best Practices

• •Emphasize Heritage and Authenticity: Always connect the designs back to the rich Emirati culture and the timeless tradition of the abaya.
• •Highlight Quality and Craftsmanship: Use descriptive language that speaks to the premium fabrics, meticulous stitching, and attention to detail.
• •Maintain an Elegant and Sophisticated Voice: Avoid overly casual slang or overly promotional hype. Focus on words that convey grace, confidence, and refinement.
• •Be Customer-Centric and Empowering: Frame the narrative around how the abayas make the wearer feel – confident, comfortable, and expressive of her individuality.
• •Showcase Versatility with a Modern Sensibility: Illustrate how the traditional garment is adapted for the contemporary woman and various life moments, blending tradition with modern trends.

Social Perception

Posh Abaya is perceived as a premium, luxury modest fashion brand and 'custodians of culture'.

Copy Examples

• •Posh Abaya: Where Heritage Meets Modern Elegance. Discover timeless designs meticulously crafted to celebrate your unique grace and confidence. Step into a world of authentic Emirati tradition, reimagined for the contemporary woman.
• •Feel the Difference of True Craftsmanship. Each Posh Abaya is a testament to our commitment to premium fabrics and intricate detailing. Experience the luxurious comfort and sophisticated style that empowers you through every moment.
• •Celebrate Your Story. Embrace Your Style. Our diverse collection offers the perfect abaya for every occasion, from daily elegance to special gatherings. Posh Abaya: Designed for now, crafted for you.
• •More Than an Abaya, It's a Statement of Confidence. Rooted in culture, designed for your individuality. Join over 20,000 happy customers who have found their perfect expression of grace with Posh Abaya.
• •Elegance Redefined. Modesty Embraced. Explore our latest arrivals and experience the Posh Abaya difference – a harmonious blend of tradition and contemporary sophistication, designed to uplift and inspire.