Brand Tone

Youthful, Friendly, Trendy, and Enthusiastic

Brand Values

• •Community Focus
• •Inclusivity and Variety
• •Philanthropy
• •Trend-Driven Fashion
• •Family-Oriented

Best Practices

• •Embrace Emojis and Casual Language: Consistently use emojis and a friendly, conversational tone across all platforms to maintain the brand's youthful and approachable voice.
• •Highlight the 'Why': Weave the brand's values into your copy. Mention the mother-daughter story, their commitment to the community, and the goal of making fashion fun and accessible for all ages.
• •Create Urgency and Excitement: Use words that convey immediacy and trendiness, such as 'New Arrival,' 'Just In,' 'Obsessed,' and 'Selling Fast,' to encourage quick purchasing decisions.
• •Engage with Questions: Actively ask your audience for their opinions in captions ('Which color should we stock next?', 'How would you style this?') to foster a two-way conversation and build a loyal community.
• •Localize Your Content: Continue to reference the Statesboro location, Georgia Southern University (GSU), and local events to strengthen the community connection and resonate with your core local audience.

Social Perception

POSH is perceived as a stylish, accessible, and community-oriented boutique. Customers and the public likely see it as a go-to spot for trendy and affordable outfits for various occasions, a brand with a positive and personal touch rooted in its family ownership, and a business that is actively involved in and supportive of its local community.

Copy Examples

• •Stop everything! 🛑 The Saturday Night Sequin Dress has officially arrived and we're OBSESSED. ✨ Perfect for your next GNO or that date you've been looking forward to. Swing by the store or tap to shop before she's gone! #PoshStatesboro #NewArrival #SequinsForDays
• •🚨 25% OFF Inside! Your weekend outfit is waiting... 🚨
• •POV: You found the perfect outfits for every plan this week. 😉 Which look is your fave? 1, 2, 3, or 4? Let us know! 👇 #PoshTryOn #OOTD #BoutiqueHaul #StatesboroStyle
• •Your Style Destination. From gameday dresses to everyday essentials, discover the latest trends at POSH. Free shipping on orders over $100!
• •Styling our new 'Coastal Grandmother' sweater. ☀️ A cozy, chic look that’s perfect for those cool summer nights. Pair it with white denim and gold hoops for an effortlessly preppy vibe. | POSH Statesboro | Southern Style Inspo