Brand Tone

Educational, Caring, Professional, Supportive, Results-Oriented

Brand Values

• •Science & Evidence-Based Solutions
• •Animal Welfare & Health
• •Education & Empowerment
• •Quality & Integrity
• •Customer Focus & Service
• •Innovation & Evolution
• •Family & Australian-Owned

Best Practices

• •Consistently share informative content about animal gut health, the science behind ingredients, and how products address specific needs.
• •Use customer and vet testimonials that highlight tangible results and emotional benefits (e.g., a happier, more comfortable animal).
• •Always refer back to the scientific research, expert formulation, and high-quality ingredients.
• •When interacting with customers, be empathetic, helpful, and clear. Foster a sense of community and show genuine care for their animals' well-being.
• •Let the genuine love for animals and the founder's mission shine through in storytelling and messaging.

Social Perception

Trusted & Reputable, Effective Products, Knowledgeable & Supportive, High Quality, Growing International Recognition

Copy Examples

• •Headline: Unlock Your Horse's True Potential: Science-Backed Gut Health for Peak Performance and Vitality. Learn how Digestive HP supports a resilient GI tract. Body: At Poseidon Animal Health, we understand that true wellness starts from within. Our veterinarian-developed supplements are formulated with cutting-edge research to ensure your horse receives the optimal support for digestion, immunity, and overall well-being. See the difference science can make. Call to Action: Explore Our Equine Range & Read Testimonials.
• •Headline: Is Your Dog's Digestion Affecting Their Happiness? Discover the Power of a Healthy Gut with Digestive K9. Body: Just like us, our canine companions thrive when their digestive system is in balance. Poseidon Animal Health's Digestive K9 is lovingly crafted with prebiotics, probiotics, and essential nutrients to support a happy tummy, vibrant coat, and energetic life. Because a healthy dog is a happy dog. Call to Action: Shop Digestive K9 & Give Your Dog the Gift of Wellness.
• •Headline: Navigating Stressful Times? Support Your Horse with Stress Paste – Naturally. Body: Travel, competition, or even changes in routine can impact your horse's well-being. Our Stress Paste is a concentrated, non-swabbable formula designed to support gut and muscle physiology during high-exertion periods. Keep them calm, focused, and recovering faster, the science-backed way. Call to Action: Learn More About Stress Paste for a Calmer Companion.
• •Headline: The Proof is in the Poop (And the Shine, and the Energy!): Real Results from Poseidon Animal Health Users. Body: Thousands of horses and dogs are experiencing transformative health benefits thanks to our scientifically formulated gut health supplements. From improved coat condition and digestion to enhanced performance and calmer temperaments, our community shares their success stories. We're committed to helping your animals thrive. Call to Action: Read Our Customer Success Stories & Join the Poseidon Family.
• •Headline: Empowering Animal Owners Through Education: Understand the Science of Gut Health. Body: We believe knowledge is power. That's why Poseidon Animal Health is dedicated to providing you with resources, expert insights, and webinars on the crucial role of gut health in your animal's life. Learn from leading vets and nutritionists how to build a foundation of wellness from within. Call to Action: Access Our Free Educational Resources Today.