Brand Tone

Joyful, humorous, and affectionate. Also personal and heartfelt.

Brand Values

• •Celebrating Pets: Honoring the unique personality and spirit of each pet.
• •Joy and Happiness: Bringing smiles and laughter to pet owners through unique artwork.
• •Personalization and Uniqueness: Offering a wide variety of styles and customization to create one-of-a-kind portraits.
• •Quality Craftsmanship: Emphasizing the transformation of pet photos into high-quality, lasting art pieces created by talented artists.
• •Customer Satisfaction: Offering revisions and aiming to ensure customers are delighted with their portraits.
• •Emotional Connection: Creating meaningful artwork that immortalizes the bond between pets and their owners.

Best Practices

• •Embrace Pet-Lover Language: Use words and phrases that resonate with people who adore their pets (e.g., "fur-baby," "paw-some," "best friend," "cherished companion"). Show understanding of the human-animal bond.
• •Inject Humor and Playfulness: Reflect the fun nature of the product. Don't be afraid to be witty, use puns (sparingly and appropriately), and describe scenarios that pet owners will find amusing and relatable.
• •Highlight the "Aww" Factor & Emotional Connection: Tap into the love and joy pets bring. Focus on the sentimental value of creating a lasting memory and a unique tribute.
• •Keep it Simple and Enthusiastic: The ordering process is straightforward, and the copy should reflect that. Maintain an excited and positive tone that conveys passion for pets and the art created.
• •Showcase Uniqueness and Customization: Consistently remind customers that they are getting a personalized, one-of-a-kind item that truly captures their pet's individual spirit and can be tailored with numerous styles.

Social Perception

The brand is largely seen as a fun and creative way to celebrate pets, offering products that evoke strong positive emotions.

Copy Examples

• •Headline: Your Pet. Their Hilarious Masterpiece. Body: Ever wondered what Sir Fluffington would look like as a Renaissance noble? Or if Princess Paws was an astronaut? Stop wondering! Upload your pet's photo and let our artists create a laugh-out-loud portrait that perfectly captures their unique charm. Get ready to smile every time you see it!
• •Headline: The Most Pawsome Gift Ever? We Think So! Body: Struggling to find a gift that’s truly unique and heartfelt? Imagine their face when they unwrap a custom portrait of their beloved fur-baby, dressed as royalty or their favorite movie character! It's not just a gift, it's a memory that brings joy for years to come.
• •Headline: Immortalize Your Best Friend in a Work of Art! Body: Your pet isn’t just an animal, they’re family. Capture their quirky personality, their regal gaze, their silly antics in a custom portrait that’s as special as they are. Choose from over 150 styles and let us create a timeless keepsake you'll cherish forever.
• •Headline: Turn "Aww" into Awesome Art! Body: That adorable photo on your phone? It’s got masterpiece potential! Let Portrait My Pet transform it into a stunning, personality-packed piece of art. Whether it's for your wall, your desk, or a gift, get ready for a portrait that’s anything but ordinary. Preview your art in 24 hours!
• •Headline: Warning: May Cause Uncontrollable Giggles & Happy Tears. Body: Our custom pet portraits are known for their side effects: pure joy, endless compliments, and becoming the new favorite thing in the house. Ready to see your pet in a whole new, hilarious light? Pick a style, upload a pic, and let the magic happen!