Brand Tone

Emotional and Heartfelt, Friendly and Approachable, Reassuring and Trustworthy, Playful and Creative.

Brand Values

• •Artistry and Quality
• •Customer Satisfaction
• •Personalization and Uniqueness
• •Emotional Connection

Best Practices

• •Lead with Emotion, Support with Logic: Always start with the emotional benefit—the joy, the memory, the love. Follow up with the logical reasons to buy—the satisfaction guarantee, the hand-drawn quality, and the simple process.
• •Reinforce "Hand-Drawn by Artists": In every piece of relevant copy, stress the human element. Use phrases like "real artists," "no apps," "crafted with heart," and "hand-drawn" to differentiate from automated competitors and justify the value.
• •Use Social Proof and User-Generated Content: Actively feature customer reviews and showcase completed portraits in your marketing. Phrases like "Join over 10,000 happy customers" or sharing a positive review builds immense trust.
• •Speak the Language of Gifting: Frame the product as the perfect solution for gift-giving occasions. Use copy that explicitly mentions holidays, anniversaries, birthdays, and "just because" moments to plant the brand in the customer's mind for future events.
• •Maintain a Simple and Reassuring Process: Ensure the copy for the ordering process is clear, simple, and removes any perceived risk. Emphasize steps like "1. Upload your photo," "2. Our artists get to work," and "3. Approve your artwork" to make the customer journey feel easy and secure.

Social Perception

A Go-To for Unique Gifts, High-Quality and Talented Artists, Reliable and Professional.

Copy Examples

• •Your best friend deserves their own portrait. 🐾 Our artists hand-draw your pet from your favorite photo, capturing the personality you know and love. Swipe to see the magic! A perfect, heartfelt gift for any pet parent. Order yours today!
• •Beyond a Photo. Beyond an App. We create 100% hand-drawn portraits that turn your precious memories into timeless art. The most personal gift, guaranteed.
• •This Valentine's Day, give a gift that truly speaks from the heart. ❤️ Turn your favorite photo as a couple into a beautiful, hand-drawn portrait or a fun caricature! It's more than a gift—it's a memory you'll cherish forever. Shop now for guaranteed delivery!
• •Ready to capture another memory? We loved creating your last portrait! Whether it's for an upcoming anniversary or just to celebrate today, let's turn another special moment into art. As a thank you, enjoy 15% off your next order.
• •Bring everyone together in a single, beautiful piece of art. Our artists will lovingly combine your photos into a hand-drawn family portrait that radiates warmth and connection. With unlimited revisions, we work with you until every detail is perfect. 100% satisfaction guaranteed.