Brand Tone

Elegant, Sophisticated, Authentic, Heritage-Rich, Passionate, Evocative, Approachable Luxury

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Authenticity
• •Beauty and Elegance
• •Sustainability
• •Sharing and Passion

Best Practices

• •Embrace Storytelling: Weave the narrative of Portofino, its heritage, and the founder's inspiration into your copy.
• •Use Evocative Language: Employ descriptive words that paint a picture of the Italian Riviera, its scents, sights, and the feeling of "la dolce vita."
• •Highlight Authenticity and Quality: Emphasize the hand-picked, local botanicals, the artisanal production process, and the Italian craftsmanship.
• •Maintain an Elegant and Sophisticated Voice: Use refined language that reflects the premium nature of the product and the beauty of its origin. Avoid overly casual slang or colloquialisms.
• •Connect with Values: Subtly integrate the brand's values, such as sustainability and passion for the region, into your messaging to build a deeper connection with consumers.

Social Perception

Positive reception, Premium and High Quality, Evocative of the Italian Riviera, Beautiful Packaging, Associated with "La Dolce Vita"

Copy Examples

• •Portofino Gin: Distillato con l'anima della Riviera. Each sip a journey to sun-drenched shores and timeless Italian elegance. Discover the taste of heritage.
• •Crafted from 21 hand-picked botanicals, nurtured in the Portofino hills. Our gin is a tribute to nature's artistry and the authentic spirit of Italy. Experience Portofino.
• •More than a gin, it's an invitation. To moments of effortless charm, shared laughter, and the captivating allure of the Ligurian coast. This is Portofino Gin.
• •Inspired by a legacy, perfected by passion. Portofino Gin embodies the timeless elegance and vibrant spirit of its namesake village. Taste la dolce vita.
• •From our botanical sanctuary to your glass. Experience the sun-soaked flavors of the Mediterranean with Portofino Gin – a symphony of citrus, herbs, and coastal whispers.