Brand Tone

Empathetic, Motivational, and Community-Oriented, blending personal vulnerability with encouragement. The language is supportive, aspirational, and often has a spiritual undertone, aiming to inspire action.

Brand Values

• •Empowerment
• •Resilience
• •Community
• •Education
• •Family

Best Practices

• •Always connect the product back to the core mission; sell financial independence and creative fulfillment, not just a product.
• •Use empathetic and inclusive language to speak directly to the audience's struggles and aspirations, fostering a sense of shared experience.
• •Balance vulnerability with strength by sharing stories of hardship framed as sources of resilience and motivation, maintaining a hopeful and empowering tone.
• •Prioritize education and value by offering free, valuable information and practical tools to build authority and show genuine commitment to the audience's success.
• •Maintain a consistent voice of encouragement across all copy, making every piece feel like a supportive message from a friend, reinforcing belief in the user's capabilities.

Social Perception

The brand is perceived as a purpose-driven entity dedicated to the social and economic advancement of women, acting as a support system rather than just a retailer. Customers view it as an authentic and inspiring resource providing tangible tools for self-sufficiency and praise its personalized approach.

Copy Examples

• •Your future is in your hands. Let's create it together. Every candle starts with a single spark. Our Basic Candle-Making Kit has everything you need to turn your creativity into a source of income, right from your kitchen table. This isn't just about wax and wicks; it's about building your independence. Ready to light up your path? Shop the kit and join our free YouTube workshop! #EmprendeDesdeCasa #MujeresQueInspiran #PorTodasMX
• •You are not alone on this journey. Starting a business can feel lonely, but it doesn't have to be. In the "Por Todas" community, we celebrate every small victory, from finishing a product to making your first sale. Join a network of inspiring women who understand your drive and share your dreams. Follow us and be part of our community of entrepreneurs! #JuntasSomosMasFuertes #RedDeApoyo #PorTodas
• •I started with nothing but my two daughters and a dream. Hi [Name], Dulce Jaqueline here, founder of Por Todas. There was a time when I felt completely lost. But I learned that our greatest challenges often hide our greatest strengths. I created "Por Todas" to share the tools and the faith that helped me move forward, so you can too. This is for all of us. Read my story and discover the "why" behind our mission. #NuestraHistoria #Inspiracion #SiSePuede
• •5 Low-Cost Business Ideas You Can Start from Home TODAY. Feeling the desire to earn your own money but don't know where to start? In this video, we give you 5 practical and profitable ideas to start your entrepreneurial journey without a big investment. Remember, every great business starts with a single step. Let's take it together. Subscribe for more free classes! #IngresosDesdeCasa #EmprendimientoFemenino
• •We don't just sell products. We provide tools for a new beginning. For every woman who has dreamed of more. For every mother who seeks to provide. For every fighter who refuses to give up. This space is for you. Explore our kits and start your journey. #PorTodas #MujerEmprendedora