Brand Tone

Knowledgeable & Passionate, Community-Focused & Supportive, Friendly & Approachable, Established & Trustworthy

Brand Values

• •Customer Satisfaction
• •Music Education & Accessibility
• •Community Support
• •Quality & Expertise
• •Heritage & Legacy

Best Practices

• •Prioritize Expertise and Passion: Ensure all customer-facing communication, from social media replies to in-store interactions, reflects deep musical knowledge and genuine enthusiasm. Staff training should emphasize sharing this passion.
• •Emphasize Community Connection: Regularly highlight local artists, music events, and educational opportunities. Share stories that connect the store to the Portland music scene's history and future.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical gear, keep the language accessible and inviting. Encourage questions and foster a supportive environment for musicians of all levels.
• •Leverage Your Heritage: Subtly weave the company's long history and established reputation into your messaging. This builds trust and reinforces your position as a knowledgeable authority.
• •Be Authentic Across Platforms: While the style might vary slightly (e.g., more playful on TikTok), the core values of expertise, community, and passion should remain consistent in all content and interactions. Ensure the lighthearted content still aligns with the overall brand identity of a trusted music resource.

Social Perception

Respected Local Institution, Go-To Source for Musicians, Helpful and Fair, Community-Oriented

Copy Examples

• •Headline: Since 1927, We've Been Helping Portland Find Its Voice. Body: From your first chord to your latest gig, Portland Music Company is more than a store – we're your partner in music. Expert advice, a legendary selection, and a passion for every note. Come share your sound with us. (Tone: Established, Supportive, Passionate)
• •Headline: Your Music Journey Starts Here. No Matter the Destination. Body: Whether you're a curious beginner or a seasoned pro, our knowledgeable team is here to guide you. Explore Portland's widest selection of instruments and gear, and let's make some music. (Tone: Approachable, Knowledgeable, Inclusive)
• •Headline: More Than Just Instruments. We're the Sound of Portland. Body: For nearly a century, Portland Music Company has been woven into the fabric of our city's vibrant music scene. We don't just sell gear; we build community, support artists, and believe in the power of music education. Join the legacy. (Tone: Community-Focused, Heritage, Passionate)
• •Headline: Got Questions? We've Got Answers (and Guitars, Keys, Drums...). Body: Finding the right instrument can be a symphony of choices. Our friendly experts are here to help you tune out the noise and find the perfect match for your style and budget. Stop by and let's talk music! (Tone: Friendly, Knowledgeable, Helpful)
• •Headline: Still Rockin' After All These Years. Body: Trends change, but our commitment to Portland musicians hasn't. Quality instruments, expert advice, and a genuine love for music – that's the Portland Music Company promise, since 1927. (Tone: Established, Trustworthy, Passionate)