Brand Tone

Glamorous, Aspirational, Feminine, Romantic, Confident, Empowering, Contemporary, Fashion-Forward, and Accessible Luxury (to a degree)

Brand Values

• •Quality & Craftsmanship
• •Feminine Empowerment
• •Innovation & Style Leadership
• •Customer Satisfaction & Service
• •Inclusivity

Best Practices

• •Embrace Evocative Language: Use words that paint a picture of glamour, confidence, and sophistication. Think 'dazzling,' 'radiant,' 'captivating,' 'empowering,' 'iconic,' 'timeless,' and 'unforgettable.'
• •Focus on the Feeling, Not Just the Fabric: While highlighting quality materials is important, emphasize how the dress makes the wearer *feel* – confident, beautiful, like a star, ready to celebrate.
• •Maintain an Aspirational yet Inclusive Voice: While showcasing luxury, ensure the language feels welcoming and speaks to the desire of many women to look and feel their best for special occasions, regardless of age or body type.
• •Stay Current and Fashion-Forward: Reflect the brand's commitment to contemporary style by using modern language and referencing current trends where appropriate, without losing the core sense of elegance.
• •Incorporate a Sense of Occasion: Tailor copy to the context of special events (prom, galas, red carpet moments), highlighting how Portia and Scarlett is the perfect choice for making those moments truly memorable.

Social Perception

Positive for Special Occasions, Associated with Glamour and High Fashion, Trusted for Fit and Design, Recognized for Quality, Growing Global Recognition

Copy Examples

• •Headline: Ignite the Night. Command the Spotlight. Body: More than a dress, it's a declaration. Portia and Scarlett gowns are meticulously crafted to sculpt your silhouette and unleash your inner radiance. Step into your moment. #PortiaAndScarlett #EveningGlamour
• •Headline: Where Dreams Are Worn. Body: From the whispered wish to the unforgettable entrance, your perfect Portia and Scarlett gown awaits. Discover luxurious fabrics, breathtaking designs, and the confidence to own every room. Find your dream with us. #PSDreamDress #CoutureFashion
• •Headline: Boldly You. Unapologetically Portia and Scarlett. Body: Celebrate your unique style with designs that are as fearless and fabulous as you are. Our latest collection empowers you to make a statement, with daring cuts and exquisite details that speak volumes. #BeUnforgettable #PortiaAndScarlettStyle
• •Headline: The Art of Allure. The Promise of Portia and Scarlett. Body: Experience the fusion of innovative design and timeless elegance. Each stitch, each silhouette, is a testament to our devotion to making you look and feel extraordinary. Elevate your occasion. #LuxuryRedefined #PSDesign
• •Headline: Your Story. Our Silhouette. Body: Every special moment deserves a dress that tells your story. Portia and Scarlett offers an unparalleled collection for every age, every shape, and every celebration. Let us dress your next chapter in unforgettable style. #CelebrateInStyle #PortiaAndScarlettForAll