Brand Tone

Knowledgeable & Diverse, Local & Community-Focused, Service-Oriented & Convenient, Value-Conscious

Brand Values

• •Quality and Variety
• •Local Community Support
• •Customer Convenience
• •Expertise/Passion
• •Accessibility

Best Practices

• •Always Emphasize Local Connection: Use phrases like "your local Narrabeen store," "Northern Beaches' own," or mention local lifestyle where appropriate. This reinforces the "shop local" value.
• •Highlight Range & Expertise Subtly: Instead of just saying "we know a lot," showcase it through specific product call-outs (e.g., "Discover our handpicked Japanese whiskies," "Explore our organic wine selection"). This speaks to knowledge and diverse offerings.
• •Maintain a Friendly & Approachable Voice: Use welcoming language. Even when talking about premium products, keep the tone accessible, as if speaking to a neighbour. Avoid overly technical jargon unless explaining something specific in an educational context.
• •Focus on Solutions & Occasions: Frame product highlights around customer needs or events (e.g., "The perfect red for your next BBQ," "Weekend wine sorted," "Craft beers for the adventurous palate"). This makes the copy more relatable and service-oriented.
• •Ensure Clarity on Convenience: Consistently mention online ordering, delivery, and in-store pickup options where relevant. Make it easy for customers to understand how they can shop with you.

Social Perception

Positive Local Impact, Trusted Stockist, Part of a Growing Network

Copy Examples

• •Headline: Your Northern Beaches Go-To for Global Flavours & Local Favourites. Body: From crisp craft IPAs brewed down the coast to rare Japanese whiskies and the perfect organic rosé for your weekend, Porters Liquor North Narrabeen brings the world of drinks to your doorstep. Shop local, discover something new!
• •Headline: Expert Picks, Easy Shopping. Body: Not sure what pairs with your Saturday night pasta? Our knowledgeable team is here to help! Explore our curated selections online for easy pickup or delivery. At Porters North Narrabeen, good taste is always in stock.
• •Headline: More Than Just a Bottle Shop – We're Your Neighbours. Body: Proudly locally owned and operated, Porters Liquor North Narrabeen is committed to serving our community with a fantastic range, great value, and a friendly face. Swing by or click online – we’ve got your cheers covered!
• •Headline: Uncork Convenience & Quality. Body: Why wander when the best is right here? Porters Liquor North Narrabeen offers a premium selection of wines, spirits, and craft beers, all available for quick pick-up or local delivery. Great drinks, zero hassle.
• •Headline: Special Sips, Special Prices. Body: Discover your next favourite drink without breaking the bank. Check out our weekly specials at Porters Liquor North Narrabeen and enjoy top-quality beverages at prices that make you smile. Cheers to that!