Brand Tone

Sophisticated & Elegant, Professional & Trustworthy, Approachable Luxury, Detail-Oriented, Heritage-Inspired

Brand Values

• •Quality Craftsmanship
• •Customer Delight
• •Integrity & Ethics
• •Stylish Functionality
• •Durability & Protection
• •British Heritage
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone, values, personality, "words we use," and "words we avoid."
• •Emphasize Storytelling: Consistently weave in elements of the Porter Riley brand story (the London heritage, the skilled porter inspiration, the "Live lucky" catchphrase) to add depth and uniqueness beyond just product features.
• •Focus on "Sophisticated yet Functional": Ensure copy balances the elegance and premium nature of the products with their practical benefits and protective qualities. Avoid overly technical jargon unless explaining a specific protective feature.
• •Maintain Visual & Textual Cohesion: Ensure the tone of the copy consistently aligns with the high-quality, clean, and stylish visuals used on the website and social media.
• •Engage Authentically: When interacting with customers on social media or in response to reviews, maintain the brand's polite, helpful, and professional yet approachable tone. Address concerns with transparency and a commitment to customer satisfaction.

Social Perception

Positive: Porter Riley is largely perceived as a provider of high-quality, stylish, and durable leather goods. Customers appreciate the genuine leather, the aesthetic appeal, and the practical features of the cases. The brand is seen as a reputable choice for protecting and enhancing expensive electronic devices. The "Made in Britain" aspect and the use of Italian leather contribute to a perception of premium quality.

Copy Examples

• •Headline: Elevate Your Everyday. Discover Porter Riley. Body: Crafted from the finest Italian leather, our cases don't just protect your device—they tell a story of timeless British design and meticulous craftsmanship. Experience the Porter Riley difference.
• •Social Media Post: London calling! 🇬🇧 Style meets resilience in our latest collection of genuine leather phone cases. Designed in the heart of London to keep your tech safe and your style on point. #PorterRiley #LeatherGoods #BritishDesign #TechStyle
• •Product Description Snippet: More than just a case, it's your daily companion. With three card slots, a cash compartment, and a built-in stand, our [Product Name] case blends seamless functionality with the luxurious touch of hand-stitched Italian leather.
• •Email Subject: An Investment in Style & Protection. Body: Your iPhone deserves the best. Our premium leather cases offer robust protection with a shock-absorbing TPU inner shell, all wrapped in exquisite top-grain leather that only gets better with age. Live lucky.
• •Website Banner: The Art of Leather. The Heart of London. Porter Riley – Making Ordinary Life a Little More Extraordinary.