Brand Tone

confident, direct, and aspirational with a touch of modern humor

Brand Values

• •Confidence and Self-Care
• •Quality and Precision
• •Modern Masculinity
• •Simplicity and Convenience

Best Practices

• •Lead with Confidence: Start headlines and key messages with bold, active, and declarative statements. Use strong verbs and avoid passive language to project authority and assurance.
• •Focus on the "Why," Not Just the "What": Instead of just listing features, translate them into tangible benefits that align with brand values. Connect features to the core values of confidence and precision.
• •Speak the "Empire" Language: Consistently use brand-specific terminology like "Join the Empire," "Rule Your Domain," and "Grooming Evolved." This builds a unique brand vocabulary and reinforces the aspirational, community-driven aspect of the brand.
• •Adapt the Tone to the Platform: While the core values remain the same, the expression can change. Maintain the confident and direct tone on the website and in emails, but lean more into the humorous and relatable side for platforms like TikTok to match user expectations.
• •Create a Simple Tone of Voice Guide: Document the brand's tone (Confident, Direct, Aspirational) with "Do" and "Don't" examples. This ensures anyone writing for the brand can maintain consistency.

Social Perception

As a new brand, Porter Empire's social perception is still forming, generally neutral to positive due to sleek marketing and a clear value proposition. Engagement is growing, driven by direct inquiries, and the brand is actively building trust through responsive interactions and a risk-free trial.

Copy Examples

• •Rule Your Domain. From untamed wilderness to unparalleled precision. The Porter Empire Trimmer is the only tool you need to master your grooming. Engineered for comfort, built for confidence. #JoinTheEmpire
• •Your Upgrade Has Arrived. Stop settling. Discover the precision and power of the Porter Empire Trimmer.
• •The old way is a struggle. The Porter Empire way is an upgrade. Ditch the drama. Groom with confidence. Link in bio. #GroomingEvolved
• •Precision Engineering. Zero Compromises. Our SkinSafe™ ceramic blades and fully waterproof design mean you can groom with total confidence, anywhere. Say goodbye to nicks and irritation. Say hello to a flawless finish. Shop the risk-free trial now.
• •Confidence isn’t just a mindset; it’s a daily practice. It’s the details that define you. Porter Empire was founded on the belief that every man deserves the tools to build his own empire, starting with himself.