Brand Tone

Elegant & Sophisticated, Feminine & Empowering, Mindful & Conscious, Aspirational & Poetic, Passionate & Genuine

Brand Values

• •Sustainability & Eco-consciousness
• •Ethical Production & Social Responsibility
• •Quality & Timeless Design
• •Female Empowerment
• •Elegance & Functionality
• •Transparency

Best Practices

• •Embrace Elegant & Evocative Language: Use descriptive, sophisticated, and sometimes poetic words that reflect the balletic inspiration and luxury positioning. Avoid overly casual slang or overly technical jargon unless explaining fabric benefits.
• •Weave in Core Values Naturally: Consistently mention sustainability, ethical practices, and empowerment, but do so in a way that feels authentic and integrated into the product's story, rather than forced.
• •Maintain a Visual-Verbal Synergy: Ensure the copy complements the artistic and graceful imagery used in visual communications. The tone of the text should match the mood of the photos and videos.
• •Speak to the Empowered & Mindful Woman: Address the target audience as intelligent, conscious consumers who appreciate quality, style, and substance. The tone should be respectful, inspiring, and relatable to their values.
• •Develop a Brand Lexicon: Create a list of preferred (and to-avoid) words and phrases that align with the brand's identity (e.g., "grace," "flow," "sculpt," "conscious," "timeless" vs. "cheap," "basic," "sweat-proof" in a blunt way). This helps ensure consistency across all writers and platforms.

Social Perception

Positively Perceived for Design & Aesthetics, Seen as a Luxury & Premium Brand, Appreciated for Sustainability Efforts, though with some scrutiny, Associated with Style-Conscious & Mindful Consumers, Versatile Athleisure, Founder's Story Adds Authenticity

Copy Examples

• •Instagram Post (Image: Model in a graceful yoga pose wearing a Port de Bras set in a serene, natural setting): Move with intention. Flow with grace. Our eco-conscious activewear is designed to honor your body and our planet. Discover the harmony of sustainable style and mindful movement. ✨ #PortDeBras #SustainableActivewear #BalletInspired #MindfulLiving
• •Product Page Description (For a new bodysuit): Introducing the 'Seraphina Bodysuit' – where timeless elegance meets conscious craftsmanship. Sculpted from our signature biodegradable fabric, this piece moves as an extension of you, offering unparalleled comfort and support from the studio to your day beyond. Embrace the art of movement, ethically made. 🩰 #PortDeBras #LuxuryActivewear #EcoChic #MadeInEurope
• •Email Newsletter Subject: Elevate Your Practice, Consciously. (Body Snippet): At Port de Bras, we believe true beauty lies in the details – the turn of a wrist, the stretch of a limb, the choice of a fabric. Our latest collection is a testament to this philosophy, blending ethereal ballet aesthetics with our unwavering commitment to sustainable, high-performance materials. Feel empowered, feel elegant, feel the difference. #PortDeBras #EthicalFashion #ActiveElegance
• •Facebook Ad (Carousel showing different ways to style a pair of leggings – for workout, casual outing, chic lounging): From plié to a quiet pause, the 'Aria Legging' adapts to every rhythm of your life. Crafted for comfort, designed for elegance, and made with a love for our Earth. Versatility redefined. Shop the look and embrace your movement. 🌿 #PortDeBras #VersatileStyle #SustainableLuxury #FashionThatFeelsGood
• •Brand Story Snippet (For "Our Story" page or a feature): Port de Bras was born from a dream: to create activewear that is as kind to the skin as it is to the soul, and as gentle on the earth as it is empowering for women. Each stitch carries our commitment to ethical production, sustainable innovation, and the timeless grace of ballet. We don’t just make clothes; we craft companions for your journey of movement and self-expression. Join us in weaving a more beautiful, conscious world. #PortDeBrasJourney #ConsciousLuxury #EmpoweredByGrace