Brand Tone

Elegant, Trustworthy, and Personal

Brand Values

• •Quality & Exclusivity: Offering a "brett sortiment av exklusiva varumärken" (wide range of exclusive brands).
• •Customer Centricity: Prioritizing "personlig service" and ensuring customers feel "trygg och välkommen".
• •Expertise & Trust: Positioning themselves as knowledgeable ("expertis") and reliable ("auktoriserad återförsäljare", "trygga köp").
• •Heritage & Establishment: Being a leading jewelry store in Växjö since 1988.
• •Elegance & Timelessness: Implied through the nature of their products (gold, silver, diamonds) and their presentation.

Best Practices

• •Develop a Brand Style Guide: Document the determined tone (Elegant, Trustworthy, Personal), key vocabulary, and stylistic preferences (e.g., use of formal vs. informal address, specific emojis if any). Share this with anyone creating content.
• •Consistent Visuals: Ensure all imagery and videography align with the elegant and sophisticated aspect of the brand. High-quality, well-lit photos of products, and a clean aesthetic on social media and the website are crucial.
• •Train Staff: Ensure all customer-facing staff, both in-store and online (e.g., social media managers), understand and can embody the brand's personal, welcoming, yet expert tone in their interactions.
• •Review and Audit Content: Regularly review website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Correct any deviations.
• •Listen to Customer Feedback: Pay attention to how customers describe the brand and their experiences. This can provide insights into whether the intended tone is being successfully conveyed and identify areas for adjustment. While direct reviews were not abundant in the initial search, actively seeking feedback can be valuable.

Social Perception

Portal Nou likely aims to be perceived as a reputable and high-end jeweler in the Växjö region. They want customers to see them as a trusted source for significant purchases, offering both a wide selection of brands and expert guidance. The blend of exclusivity with a welcoming approach suggests they want to be seen as accessible despite their high-quality offerings. The long history (since 1988) likely contributes to a perception of stability and reliability within their local community.

Copy Examples

• •Image: A stunning close-up of a new diamond necklace. Elegans som varar. Upptäck vår senaste kollektion från [Brand Name], där tidlös design möter utsökt hantverk. Välkommen in till Portal Nou på Smedjegatan 8 för en personlig visning, eller utforska online. #PortalNou #ExklusivaSmycken #Växjö #Nyheter (Elegance that lasts. Discover our latest collection from [Brand Name], where timeless design meets exquisite craftsmanship. Welcome into Portal Nou on Smedjegatan 8 for a personal viewing, or explore online.)
• •Din guide till oförglömliga ögonblick. Sedan 1988 har Portal Nou erbjudit personlig service och expertis inom exklusiva smycken. Låt oss hjälpa dig hitta det perfekta smycket. Boka en konsultation idag. (Your guide to unforgettable moments. Since 1988, Portal Nou has offered personal service and expertise in exclusive jewelry. Let us help you find the perfect piece. Book a consultation today.)
• •Fira livets stora stunder med ett smycke från Portal Nou. Vårt noggrant utvalda sortiment av guld, silver och diamanter erbjuder något för varje speciellt tillfälle. Besök oss i Växjö eller handla tryggt online. #SmyckenFörLivet #PortalNouVäxjö (Celebrate life's big moments with a piece of jewelry from Portal Nou. Our carefully selected range of gold, silver, and diamonds offers something for every special occasion. Visit us in Växjö or shop securely online.)
• •Image/Short Video: A friendly staff member showcasing a piece or assisting a customer (with permission). Möt vårt team! På Portal Nou är vi stolta över vår expertis och vår passion för vackra smycken. Kom in och låt oss ge dig personlig service för att hitta just din favorit. ✨ #TeamPortalNou #PersonligService #Smyckesexpert (Meet our team! At Portal Nou, we are proud of our expertise and passion for beautiful jewelry. Come in and let us give you personal service to find your favorite. ✨)
• •Kvalitet du kan lita på, skönhet som består. Hos Portal Nou hittar du endast auktoriserade varumärken och smycken av högsta kvalitet. Handla med förtroende i vår butik i Växjö eller på portalnou.se – din expert på exklusiva smycken sedan 1988. (Quality you can trust, beauty that endures. At Portal Nou, you'll find only authorized brands and jewelry of the highest quality. Shop with confidence in our Växjö store or at portalnou.se – your expert in exclusive jewelry since 1988.)