Brand Tone

Passionate & Enthusiastic, Expert & Designer-Focused, Community-Oriented & Engaging, Story-Driven & Immersive, Transparent & Direct, Professional (in product quality)

Brand Values

• •Storytelling: Creating games that offer rich narratives and immersive experiences is a core tenet. They see themselves as "story addicts" making games that tell stories.
• •Quality & Innovation: Commitment to high-quality components, inventive game designs, and mechanics that push traditional board gaming boundaries.
• •Engagement & Community: Fostering a strong connection with their players through interaction, support, and shared experiences.
• •Passion for Gaming: A genuine love for the hobby that infuses their products and communications.
• •Player Experience: Aiming to provide unique and captivating gameplay for both casual and hardcore gamers.

Best Practices

• •Embrace the "Storyteller" Voice: Every piece of copy, from product descriptions to social media posts, should reinforce the idea that Portal Games creates experiences and narratives, not just rulesets. Use evocative language.
• •Channel Ignacy's Passion (Appropriately): While not every communication needs to be as informal as a personal blog post, the underlying enthusiasm and genuine love for games should shine through. Avoid overly corporate or sterile language.
• •Highlight Quality and Innovation: Consistently mention the craftsmanship of the games, the unique mechanics, and the awards or recognition received. This builds trust and justifies the premium nature of their products.
• •Engage and Foster Community: Ask questions, encourage user-generated content, and speak directly to the players. Make them feel like part of the Portal Games journey.
• •Be Transparent and Authentic: When discussing challenges (like production delays or industry issues, as seen in vlogs), maintain an honest and direct tone. This builds credibility and understanding with the audience.

Social Perception

Positive. Generally, Portal Games is well-regarded for producing high-quality, innovative, and thematic board games. Their titles like "Detective" and "Robinson Crusoe" are often praised for their immersive experiences.

Copy Examples

• •Unravel the mystery. Forge your legend. Our latest adventure isn't just a game, it's a story waiting for YOU to tell. Dive in and become the hero. #BoardGamesThatTellStories #PortalGames
• •Think you've mastered strategy? We've cooked up a new challenge that will twist your brain and test your wits! High-quality components, endless replayability. Dare to play? #InnovativeGaming #TabletopStrategy
• •You've shared your epic wins & hilarious fails, and we've LOVED every moment! What Portal Games story are you creating this weekend? Tag us in your game nights! #PortalGamesFamily #GamerCommunity
• •Sleepless nights, endless coffee, and one stubborn mechanic later... it's ALIVE! Designing [New Game Name] has been a wild ride, but I can't wait for you to experience the world we've built. Get ready! #GameDesign #PassionProject #Trzewik
• •Your next epic saga is just a click away! Get award-winning board games delivered straight to your door. Quality craftsmanship, unforgettable stories. Visit shopportalgames.com today. #PortalGamesUS #BoardGameGeek