Brand Tone

professional, expert, supportive, and results-oriented.

Brand Values

• •Expertise
• •Client Success/Results-Oriented
• •Honesty & Transparency
• •Closeness/Collaboration
• •Comprehensive Solutions

Best Practices

• •Maintain Professional Expertise: Always use language that reflects deep knowledge of Shopify and e-commerce best practices. Avoid overly casual slang while still being approachable. Clearly articulate technical capabilities without overwhelming jargon for less tech-savvy clients.
• •Emphasize Client Benefits & Results: Frame services around how they solve client problems or help them achieve their goals (e.g., "increase sales," "streamline operations," "enhance customer experience"). Focus on outcomes rather than just features.
• •Be Transparent and Honest: If discussing project scope, pricing, or timelines, ensure the language is clear, straightforward, and avoids ambiguity, reinforcing the stated values of honesty and transparency.
• •Cultivate a Supportive & Collaborative Voice: Use words that imply partnership and guidance (e.g., "we'll help you," "together we can," "our team supports you"). This aligns with their value of "closeness."
• •Ensure Clarity and Precision: Given the potential brand name confusion, clearly and consistently identify Portacartes as "Shopify Experts" or "Shopify Plus Partners" in relevant communications, especially when the audience might be broader. Be precise in describing services and solutions.

Social Perception

Challenge of Name Ambiguity: The primary challenge for Portacartes (Shopify Experts) in terms of broad social perception is the generic nature of their name, which is heavily associated with the physical product "card holder" ("portacarte" in Spanish and Italian, "porte-cartes" in French). This means their specific service offering might be initially misunderstood or hard to find for a general audience searching the brand name without the "Shopify Expert" qualifier. Within the Shopify Ecosystem: Among businesses specifically seeking Shopify Experts, particularly in the Barcelona region, they are likely perceived as a knowledgeable and experienced partner, given their Shopify Plus Partner status. Their long-standing expertise (since 2016) would contribute to a perception of reliability. Limited Broader Online Footprint (as Shopify Experts): Beyond their Shopify Partner page and LinkedIn, their discoverable social media presence as Shopify Experts seems limited in the search results, making broader public perception difficult to gauge without more targeted research into client testimonials or industry-specific forums.

Copy Examples

• •Headline: Unlock Your E-commerce Potential. Expert Shopify Plus solutions by Portacartes. Body: Ready to scale your online business? As certified Shopify Plus Experts since 2016, we provide comprehensive services from seamless migrations to custom theme and app development. Let's build your success story, together. Based in Barcelona, serving globally.
• •Headline: Your Vision, Expertly Crafted on Shopify. Portacartes: We Speak Fluent E-commerce. Body: Navigating the complexities of Shopify? At Portacartes, we transform your e-commerce challenges into growth opportunities. Our Barcelona-based team offers honest, transparent, and expert guidance for store setups, custom solutions, and strategic online marketing. Partner with us for results you can see.
• •Headline: Migrating to Shopify? Trust the Experts at Portacartes for a Flawless Transition. Body: Switching platforms can be daunting. Portacartes, your dedicated Shopify Experts, ensures a smooth, efficient, and data-secure migration. We handle the technicalities, so you can focus on what you do best – growing your business. Experience the Portacartes difference: expertise, transparency, and a commitment to your success.
• •Headline: Beyond the Build: Portacartes - Your Partner for Sustained Shopify Growth. Body: A great Shopify store is just the beginning. Portacartes provides ongoing support, custom app development, and strategic marketing insights to help your business thrive. As Shopify Plus Experts, we’re invested in your long-term success with a close, collaborative approach.
• •Headline: Sell More, Stress Less. Portacartes Delivers Expert Shopify Solutions Tailored to You. Body: Stop wrestling with your e-commerce platform and start achieving your sales goals. Portacartes offers bespoke Shopify and Shopify Plus services, grounded in years of expertise and a commitment to transparency. From Barcelona to the world, we're here to elevate your online presence.