Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Educational, Friendly, and Encouraging
Brand Values
- •Curation
- •Education
- •Accessibility
- •Efficacy
Best Practices
- •Lead with Education: Always start from a place of teaching. Explain the "why" behind a product or ingredient, not just the "what." This reinforces your value as an expert curator.
- •Use "You" and "Your": Address the customer directly. This makes the conversation feel personal and supportive (e.g., "Your journey to healthier skin," instead of "The journey to healthier skin").
- •Keep it Simple and Accessible: Avoid overly scientific or marketing-heavy jargon. Break down complex ingredients and concepts into easy-to-understand benefits. For example, instead of "potent antioxidant," try "helps protect your skin from environmental stressors."
- •Be Encouraging, Not Prescriptive: The tone should be one of empowerment, not command. Use phrases like "consider adding" or "a great option if you experience..." This respects the customer's intelligence and personal journey.
- •Maintain Visual and Textual Harmony: Ensure the clean, minimalist, and friendly aesthetic of your visuals is mirrored in your copy. The language should feel as clean and uncluttered as the brand's design.
Social Perception
Trusted Curator and Informative Resource
Copy Examples
- •Meet your pores' new best friend. ✨ Our curated [Product Name] features Niacinamide to gently decongest and visibly minimize pores over time. It's not about magic, it's about science. Swipe to see the texture and tap to add this powerhouse to your routine! #PorousSkin #KbeautyCanada #PoreCare
- •Confused by K-Beauty? We're Here to Help. Your journey to healthy, happy skin starts with understanding it. Explore our curated, science-backed essentials.
- •The K-Beauty Edit for Canadians. Stop the endless searching. We've done the hard work for you. Porous Skin brings you a curated collection of Korea's most effective skincare, with ingredients that work. Take our 2-minute Skin Quiz and find your perfect match today!
- •An Educated Approach to Glowing Skin Starts Here
- •More than just a deep clean, this mask is a reset for your skin. Formulated with gentle Kaolin clay and antioxidant-rich Green Tea, it works to absorb excess sebum and clarify pores without stripping your skin's essential moisture. Think of it as a weekly detox that leaves your skin feeling balanced and refreshed, never tight.
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