Brand Tone

Problem-Solver, Community-Oriented, and Trustworthy

Brand Values

• •Security
• •Community
• •Affordability
• •Simplicity

Best Practices

• •Lead with the Problem: Always start by acknowledging the customer's primary pain point: the fear and frustration of package theft. This builds immediate rapport.
• •Emphasize Community: Use words like "local," "neighborhood," "neighbor," and "community" frequently. Highlight the partnership with Baltimore businesses to reinforce the brand's local roots.
• •Keep it Simple and Direct: Avoid jargon. The language should be as clear and straightforward as the service itself. Use active, encouraging language (e.g., "Secure your delivery," "Pick up with confidence").
• •Focus on Security and Peace of Mind: The core emotional benefit is reassurance. Use phrases like "worry-free," "safe and sound," "peace of mind," and "secure delivery" to underscore the value.
• •Maintain Authenticity: The brand's origin story is a powerful asset. Continue to share the narrative of a local creating a solution for his community, as it makes the brand relatable and trustworthy.

Social Perception

The public perception, as shaped by available online content, is highly positive. Porchpair is seen as an innovative and necessary local service created to solve a relatable urban problem. The founder's personal story of experiencing package theft adds a layer of authenticity and trustworthiness. The brand is perceived as a 'smart,' community-focused initiative rather than a faceless corporation.

Copy Examples

• •Tired of porch pirates? So were we. Ship your packages to a secure local business and pick them up on your time. Your peace of mind for just $2.99.
• •Welcome to the neighborhood watch for your packages. With PorchPair, you never have to worry about a missed delivery or a stolen box again. Find your nearest Porch Provider and secure your next delivery today!
• •Baltimore, let's protect our packages. PorchPair partners with local shops you already know and trust to keep your online orders safe. Stop the worry. Start using PorchPair.
• •That 'Your package has been delivered' notification should be a relief, not a race. Choose a PorchPair location at checkout and enjoy your day, knowing your delivery is safe and sound with a trusted local business.
• •Don't let porch pirates win. Your deliveries are safe with us. Next time you shop online, have your package delivered here through PorchPair. Secure, simple, and community-strong.