Brand Tone

knowledgeable, supportive, and professional, with a strong undercurrent of passion for books and their impact. They are serious about their work but also convey a deep belief in the power of ideas and stories. Their communication is clear, direct, and service-oriented. There's an element of being established and reliable, stemming from their long history. They also project a human-centric and helpful voice, emphasizing personalized service over algorithms.

Brand Values

• •Belief in Books: This is explicitly stated in their "Constitution": "WE BELIEVE IN BOOKS. We believe in a book's inherent value as a means of spreading information and culture..." They aim to spread books and ideas that support the betterment of individuals and communities.
• •Service and Support: They see themselves as a service company dedicated to helping authors and publishers share their ideas. They emphasize high-touch, human support.
• •Expertise and Experience: With roots going back to 1927 and specialization in bulk sales since 1984, they highlight their deep knowledge of the industry and logistics.
• •Human Connection: "WE ARE A HUMAN COMPANY." They value their employees and believe in collaborative work. They emphasize that they are not governed by algorithms but by collective experience and wisdom.
• •Integrity and Reliability: They strive to provide high-quality service and maintain honest hard work. Their role in bestseller reporting also suggests a commitment to industry standards.
• •Cultivating Lasting Relationships: They aim to strengthen bonds with customers and partners through every interaction.
• •Facilitating Ideas: They exist to support authors' and publishers' contribution to a "vital and vigorous marketplace of ideas."

Best Practices

• •Emphasize Human Expertise: Consistently highlight the knowledgeable staff, personalized service, and experience-driven solutions, contrasting with automated or impersonal alternatives. Use phrases like "our dedicated team," "expert guidance," "personalized support."
• •Show, Don't Just Tell, Your Passion for Books: Integrate genuine enthusiasm for books, authors, and the power of ideas into the copy. Refer to the transformative impact of reading or the importance of sharing knowledge.
• •Maintain a Professional and Supportive Voice: While passionate, the tone should remain professional, reliable, and focused on providing solutions for clients. Use clear, confident language that assures clients of your capability.
• •Highlight Heritage and Trustworthiness: Subtly weave in the company's long history and experience to build credibility and trust. Mentioning years in service or the evolution from an independent bookstore can reinforce this.
• •Focus on Partnership and Collaboration: Frame the relationship with clients as a partnership. Use inclusive language ("we help you," "together we can") to convey that Porchlight is an extension of their clients' efforts to share ideas.

Social Perception

trusted and expert partner for bulk book purchasing, distribution, and author services. Authors and organizations see them as a reliable solution for getting books into the hands of readers, especially for large or complex orders. They are known for their annual Business Book Awards, which positions them as thought leaders and curators within the business genre. The emphasis on "humans, not just algorithms" resonates with those looking for personalized and knowledgeable service. Their long history contributes to a perception of stability and deep industry understanding. They are seen as a company that genuinely cares about books and the impact they have.

Copy Examples

• •Headline: Beyond the Algorithm: Real Book Expertise, Real Connections. Body: At Porchlight Book Company, we believe in the power of human insight. For over 35 years, we've connected authors and organizations with the books that matter, offering tailored bulk sales and distribution services. Let our experienced team help you share your big ideas.
• •Headline: Your Ideas, Delivered. Seamless Bulk Book Solutions. Body: From author pre-orders to corporate gifting, Porchlight Book Company manages the logistics so you can focus on your message. We offer customized solutions, reliable global shipping, and a genuine passion for bringing your books to the world.
• •Headline: More Than Just Books. It's a Movement of Ideas. Body: We've built our company on the conviction that books change lives and shape businesses. Partner with Porchlight for your bulk book needs and join us in fostering a vibrant marketplace of knowledge and inspiration.
• •Headline: Decades of Dedication. Generations of Impact. Body: Born from an independent bookstore in 1927, Porchlight Book Company carries a legacy of love for literature and expertise in book distribution. Trust our history to support your future success.
• •Headline: Amplify Your Author Platform with Porchlight. Body: Launching a book? Need to reach a wider audience? Porchlight offers specialized author services, from managing bulk orders and custom fulfillment to ensuring your sales are counted. We're here to support your journey.