Brand Tone

Elegant & Aspirational, Warm & Inviting, Conscious & Ethical, Passionate & Authentic, Accessible Quality

Brand Values

• •Design & Aesthetics
• •Quality & Durability
• •Social Responsibility
• •Sustainability
• •Hospitality & Connection
• •Fairness & Accessibility

Best Practices

• •Always Weave in Core Values: Ensure that messages subtly (or overtly, when appropriate) reflect Poramesa's commitment to design, quality, social responsibility, sustainability, and connection. For instance, even a simple product description can hint at durability or the joy of sharing.
• •Maintain an Elegant yet Warm Voice: Use language that is sophisticated but also approachable and friendly. Avoid overly technical jargon or overly casual slang. The tone should feel like an invitation to a welcoming, stylish home.
• •Highlight the "Why": Beyond the product features (the "what"), consistently communicate the "why" – the passion for bringing people together, the commitment to ethical practices (like "One Piece - One Meal"), and the appreciation for craftsmanship.
• •Be Visually Congruent: Ensure the copy complements the high-quality, aesthetically pleasing visuals used on the website and social media. The language should evoke the same sense of style and care seen in the imagery.
• •Engage and Inspire Community: Use calls to action and phrasing that encourage interaction and sharing, reinforcing the community aspect of the brand (e.g., "Share your #PoramesaForLife moments," "Who are you inviting over next?"). Focus on the experience and emotion of using Poramesa products.

Social Perception

Positive Customer Feedback, Associated with Quality and Style, Ethically Minded, Community Focused, Emerging Brand with Potential

Copy Examples

• •Headline: Gather Beautifully. Give Back Meaningfully. Body: Elevate your everyday meals and special occasions with Poramesa. Our handcrafted tableware, born from Portuguese artistry and Swiss design, doesn't just set your table—it helps set another. With every piece you purchase, a meal is donated to someone in need. #PoramesaForLife #DineAndDonate
• •Headline: More Than Just Dinnerware. It's a Statement. Body: Create unforgettable moments with Poramesa. Our collection is designed for those who cherish an inviting home, value sustainable quality, and believe in fair prices. Discover timeless pieces that inspire connection, crafted with passion and designed to last.
• •Headline: The Art of Hosting, Redefined. Body: From festive feasts to relaxed brunches, Poramesa brings elegance and warmth to your table. Our durable, beautifully designed essentials are made for real life and inspired by the joy of bringing people together. Share the love, share the meal.
• •Headline: Sustainable Style. Conscious Living. Body: Good design shouldn't cost the Earth, or your wallet. At Poramesa, we partner directly with Portuguese artisans to bring you stunning, durable tableware that’s fairly priced and sustainably produced. Plus, every product sold helps fight hunger.
• •Headline: Your Table. Your Story. Our Craft. Body: Each Poramesa piece is unique, reflecting the care of handcrafted tradition. Let our collection be the backdrop to your cherished memories, knowing that your choice supports both artisans and a vital cause. For every product sold, one meal is donated.