Brand Tone

Friendly, Community-Oriented, Proudly Local

Brand Values

• •Local Community Support
• •Customer Satisfaction
• •Quality and Uniqueness
• •Adaptability/Evolution
• •Celebration of Local Identity

Best Practices

• •Incorporate Poquoson-specific references (Bull Island, 757, local landmarks if applicable) naturally to reinforce community connection and local pride. Avoid forcing it if it doesn't fit.
• •Use a friendly, approachable voice. Address customers directly (e.g., 'you,' 'we'). Imagine talking to a neighbor.
• •Consistently emphasize that the products are perfect for gifting and are unique or special finds, setting them apart from mass-market retailers.
• •When participating in local events or supporting community causes, share these stories in your copy. This reinforces the 'community-oriented' value.
• •Maintain a Consistent Voice Across Platforms: While the level of formality might vary slightly (e.g., website slightly more polished than a quick Facebook reply), the core friendly, local-centric, and helpful tone should be recognizable everywhere. Train any staff involved in communications on this voice.

Social Perception

Valued Local Business, Go-To for Gifts, Community-Integrated, Friendly and Welcoming

Copy Examples

• •Reel in the perfect Poquoson find! Our new collection of locally inspired tees and hats just dropped, celebrating everything we love about the 757. Swing by 498 Wythe Creek Rd or shop online – show off that Bull Islander pride! #PoquosonGifts #ShopLocalPQ #PoquosonPride #NewArrivals
• •Poquoson Gifts: Your home for unique finds and heartfelt presents. From our small town to your home, discover gifts that tell a story. Quality brands and local charm, all under one roof. Come say hello!
• •Celebrating 50 years of Poquoson with the city's Shop & Dine event! 🎉 Spend $150 at 5 participating local spots (including us!) and snag this awesome commemorative Poquoson travel mug. Let's show our amazing town some love! #PoquosonVA #CityAnniversary #SupportLocal #PoquosonGifts
• •Looking for that perfect something? We’re thrilled to feature [Brand Name] this month! Known for their [unique quality, e.g., handcrafted charm, vibrant designs], they fit right in with our collection of special, gift-able treasures. Explore the latest from [Brand Name] and more at Poquoson Gifts.
• •Keep a piece of Poquoson close with our exclusive 'Down the Bay' throw pillow. Crafted with soft, durable fabric and featuring a charming local design, it’s the perfect way to add a touch of coastal comfort and hometown pride to any room. A thoughtful gift for natives, newcomers, and anyone who loves our unique slice of Virginia!