Brand Tone

Vibrant & Engaging, Accessible & Welcoming, Enthusiastic & Celebratory, Playful & Whimsical, Contemporary & Unique

Brand Values

• •Celebration of Pop Culture & Contemporary Art
• •Artist Support & Promotion
• •Accessibility to Unique Art
• •Curated Uniqueness & Collectibility
• •Creating Joy & Connection
• •Quality & Craftsmanship

Best Practices

• •Embrace Enthusiasm: Let genuine passion for the art and artists shine through in your language. Use positive and exciting words.
• •Highlight the "Pop": Incorporate elements of fun, whimsy, and contemporary culture, where appropriate, to reflect the "pop" nature of the gallery and its art. This aligns with keeping up with pop culture trends.
• •Tell the Story: Go beyond describing the art; share snippets about the artist's inspiration, the story behind a collection, or what makes a piece unique. This fosters connection.
• •Be Inclusive and Inviting: While art can be high-end, ensure the language welcomes everyone to explore and appreciate, reflecting the diverse audience in your locations.
• •Maintain Visual & Verbal Consistency: Ensure that the tone of your copy aligns with the visual presentation of your brand across all platforms – vibrant, high-quality, and engaging.

Social Perception

A Go-To for Pop Culture & Disney Art Enthusiasts, A Unique Gift & Souvenir Destination, A Credible Art Venue, Engaging & Eventful, Visually Stimulating & Fun

Copy Examples

• •Website Banner (Focus: New Arrival): "Just landed! Explore the vibrant new collection from [Artist Name]. Own a piece of imagination. #PopGallery #ContemporaryArt #[ArtistName]"
• •Instagram Post (Focus: Artist Event): "Meet the magic maker! ✨ Join us this Saturday from 2-5 PM as the incredible [Artist Name] brings their characters to life at POP Gallery Orlando. Get your favorite pieces signed and discover the stories behind the art. Don't miss out! #PopArt #DisneySprings #ArtEvent #[ArtistName]Live"
• •Facebook Ad (Focus: Unique Gifting): "Searching for a gift that truly pops? ✨ From whimsical sculptures to captivating Disney Fine Art, PoP x HoyPoloi offers unique treasures that tell a story. Find the unforgettable at Disney Springs & Chicago O'Hare. #UniqueGifts #ArtCollectible #PopCultureArt"
• •Product Description (Website - for a playful pin): "Wear your mood, artfully. Our 'Hello Dead Inside' enamel pin adds a touch of cheeky charm to any jacket or bag. Because sometimes, art speaks louder than words. 😉 Collect them all! #EnamelPin #PopCulture #GalleryGift"
• •Email Newsletter Snippet (Focus: Exclusivity/Value): "Be the first to know! As a valued member of the PoP x HoyPoloi family, you get exclusive access to new releases and upcoming artist events. This week, we're thrilled to unveil a limited-edition print by [Artist Name], available only to our subscribers before its official gallery debut. Discover the exceptional. #LimitedEditionArt #ArtCollector #HoyPoloiGallery"