Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Creative and Unique, Ethical and Caring, British/Scottish Pride

Brand Values

• •Joy of Giving
• •Craftsmanship and Quality
• •Creativity and Uniqueness
• •Charitable Contribution/Social Responsibility
• •Customer Satisfaction
• •Family Business Values
• •Heritage/Local Focus

Best Practices

• •Always Emphasize "Giving" and "Joy": Frame product benefits around the happiness they bring to both the giver and receiver. This aligns with their core founding principle.
• •Highlight "UK/Scottish Made" and Craftsmanship: Consistently mention the local origin and the care that goes into designing and making the products. This builds trust and appeals to customers who value quality and local production.
• •Incorporate the Charitable Aspect Naturally: Weave in mentions of their charity donations where appropriate (e.g., "About Us," impact sections, occasional social media posts). It reinforces their ethical values.
• •Use Warm, Personal, and Slightly Playful Language: Maintain a friendly, approachable tone. Words like "delight," "joy," "wee bit," "quirky," and "smile" fit well. Avoid overly corporate or sterile language.
• •Show, Don't Just Tell, the Uniqueness: Use descriptive language that paints a picture of the intricate designs and the "pop-up" surprise. Focus on the keepsake quality of the products.

Social Perception

Highly Positive, Trusted, Appreciated for Ethical Stance, Seen as Offering Value, Known for Specific Niches

Copy Examples

• •Facebook Ad (General): "More than just a card, it's a little box of joy! ✨ Discover our unique 3D wooden pop-up designs, crafted with love in Scotland. Perfect for making someone smile (and we donate 10% of our income to children's charities too!). Shop now and share the happiness! #PopupDesigns #MadeInScotland #GiftUnique"
• •Product Description (e.g., Birthday Cake card): "Sweeten their special day! 🎂 Our intricate Birthday Big Cake pop-up card is a delightful wooden keepsake, laser-cut with care right here in our workshop. Watch their face light up as this beautiful design springs to life. Because giving should always be a piece of cake!
• •Instagram Post (if they expand): "From our family workshop near Edinburgh to your home. ❤️ Each Pop Up Design is a little piece of handcrafted happiness. Which one will you choose to send a smile today? #PopupKeepsakes #ScottishDesign #ThoughtfulGifting #CharitySupport"
• •Email Newsletter Snippet (Charity Focus): "Every Pop Up Design you send helps us spread a little more kindness around the world. This month, thanks to your support, we're helping [mention a specific project or area if comfortable]. Read more about our giving journey on the blog! [link] Thank you for being part of our Pop Up family. 🙏"
• •Website Banner (Highlighting Craftsmanship): "Designed with passion. Crafted with precision. ✨ Explore our unique collection of British-made wooden pop-up cards and model kits. The perfect way to give something truly special."