Brand Tone

Knowledgeable & Passionate, Community-Focused & Supportive, Friendly & Approachable, Practical & Value-Oriented, Enthusiastic & Engaging

Brand Values

• •Community: Strong emphasis on supporting and building the woodworking community, including offering a welcoming space and giving back to customers.
• •Passion for Craft: A clear love for woodturning and woodworking is at the core of the business.
• •Quality: Committed to providing quality tools, timber, and training.
• •Education & Skill Sharing: Dedicated to teaching and helping others learn and improve their woodworking skills.
• •Inclusivity & Support: Demonstrated through their NDIS programs and efforts to make woodworking accessible.
• •Value & Accessibility: Striving to offer good products at fair prices and making resources readily available.
• •Family & Tradition: The business has a family origin story, which likely informs its supportive and grounded nature.

Best Practices

• •Speak from Passion: Always let the genuine love for woodworking shine through. Use enthusiastic and knowledgeable language.
• •Foster Community in Communication: Address your audience as fellow enthusiasts. Encourage interaction, sharing, and questions. Use inclusive language like "our community," "fellow woodturners."
• •Educate and Empower: Frame content (even product descriptions) as a way to help customers learn and succeed in their projects. Offer tips and insights.
• •Maintain Approachability: Even when discussing technical aspects, keep the language clear and welcoming. Be responsive and friendly in all interactions, reflecting the "family" feel.
• •Be Authentic Across Platforms: While the style might adapt slightly (e.g., more informal on TikTok), the core values of passion, community, and support should remain consistent in all messaging.

Social Perception

Respected Supplier & Educator, Community Hub, Supportive & Inclusive, Engaging & Modern, Customer-Focused

Copy Examples

• •Headline: Unlock Your Inner Woodworker. Pop's Shed: Quality Tools, Expert Advice, and a Community That Cares. *Body:* Whether you're just starting your woodturning journey or you're a seasoned pro, find everything you need at Pop's Shed. From the finest timbers to precision tools and hands-on workshops, we're here to fuel your passion. Join our family!
• •Social Media Post (Image: Beautifully turned wooden bowl): From rough blank to stunning bowl – the magic of woodturning! ✨ We love seeing what our community creates. What project is on your lathe today? Share your work and tag #PopsShedCreations! Need supplies or a skills refresh? We’ve got you covered.
• •Workshop Promotion: Ready to turn? Our beginner to advanced woodworking workshops are filling up! Learn from passionate experts in a supportive, hands-on environment. Book your spot at Pop's Shed and let's make some shavings! (Link to workshop page)
• •Product Spotlight (e.g., Pen Kits): Craft a gift that truly means something. Our pen kits come with everything you need to create a beautiful, unique writing instrument. Perfect for hobbyists and gift-givers alike. Explore Australia's largest and best-priced range of timber pen blanks at Pop's Shed!
• •Community Engagement Post (TikTok/Reel Idea): *(Video: Quick cuts of various workshop activities, happy faces, timber selection, finished projects, ending with "Come as a friend, leave as family" text overlay)* Sound: Upbeat, inspiring music. Caption: More than just a shed – it's a community! 🛠️ Passion, learning, and a whole lot of woodchips. Come join the Pop's Shed family! #PopsShed #WoodturningCommunity #Woodworking #Craft #NDISprovider