Brand Tone

Artistic & Creative, Mindful & Authentic, Personal & Intimate, Comfort-focused & Confident, Eco-conscious & Ethical, Minimalist

Brand Values

• •Self-Love & Acceptance
• •Authenticity & Mindfulness
• •Sustainability & Responsibility
• •Community
• •Craftsmanship & Artistry
• •Comfort

Best Practices

• •Emphasize Craftsmanship & Artistry: Always highlight the hand-embroidered details, the founder's involvement in design, and the artistic collaborations. Use words like "hand-drawn," "artfully created," "thoughtfully designed."
• •Weave in Values Consistently: Ensure messages of self-love, authenticity, mindfulness, and sustainability are present across all communications, from product descriptions to social media captions.
• •Maintain a Personal & Relatable Voice: Continue sharing the founder's story and inspiration. Encourage user-generated content ("Poppy People") to foster a sense of community and relatability.
• •Focus on Comfort & Confidence: Clearly communicate the comfort aspects of the materials and fit, linking this to feelings of confidence and empowerment. Use phrases like "comfort without sacrificing sexiness" or "designed to empower."
• •Be Transparent About Ethical Practices: Regularly remind the audience about the Los Angeles-based production, small-batch manufacturing, use of sustainable/deadstock materials, and commitment to worker welfare. This reinforces the brand's integrity.

Social Perception

Unique & Artistic, High Quality & Comfortable, Ethical & Conscious Choice, Personal & Charming, Empowering

Copy Examples

• •Headline: Poppy Undies: Wear Your Story. Body: Intimates, artfully embroidered by hand in Los Angeles. Each stitch a whisper of self-love, each piece a testament to mindful creation. Discover comfort that empowers. Call to Action: Explore the Collection.
• •Headline: More Than Just Underwear. It's a Feeling. Body: Crafted for your confidence, designed for your comfort. Poppy Undies are sustainably made with love, featuring delicate embroidery that celebrates you. Feel the difference of authentic, mindful design. Call to Action: Embrace Poppy.
• •Headline: The Softest Secret You'll Keep. Body: Our hand-drawn embroidery on the dreamiest cotton – because what’s closest to you should be beautiful, comfortable, and consciously made. Small batches, big love, from LA to you. Call to Action: Find Your Piece.
• •Headline: Authenticity, Embroidered. Body: At Poppy Undies, we believe in the beauty of the handmade and the power of self-expression. Our minimalist designs are a canvas for nature-inspired art, created to make you feel effortlessly confident. Call to Action: Shop Sustainable Styles.
• •Headline: Join the Poppy Community: Where Comfort Meets Art. Body: Discover intimates that are as unique as you are. Sustainably produced, lovingly embroidered, and designed to build confidence from the inside out. Share your #PoppyPeople moments. Call to Action: Connect With Us.