Brand Tone

established reliability, timelessness, charming, whimsical, and friendly

Brand Values

• •Heritage and Longevity
• •Quality and Freshness
• •Customer Connection and Service
• •Beauty and Artistry
• •Community Engagement

Best Practices

• •Embrace Your Heritage: Consistently weave in the \"Established 1921\" element, not just as a fact, but as a testament to enduring quality, trust, and a rich history of floral artistry. This builds on reliability.
• •Use Warm and Evocative Language: Choose words that convey charm, beauty, joy, and a touch of whimsy. Think \"delightful,\" \"enchanting,\" \"heartfelt,\" \"sunshine,\" \"cherished,\" \"magical.\" Avoid overly formal or transactional language.
• •Tell Stories (Big and Small): Share the stories behind certain arrangements (if applicable), customer experiences (with permission), or the inspiration drawn from seasons or local Perth beauty. This makes the brand more relatable and enhances its charming, friendly persona.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the imagery is soft, whimsical, and charming, the language should mirror this. If it's elegant and timeless, the words should reflect that sophistication.
• •Engage Authentically: When responding to comments or messages on social media, maintain the friendly, helpful, and slightly whimsical tone. Personal touches in responses can reinforce the brand's approachability and long-standing connection to the community.

Social Perception

Positive Reputation, High-Quality Arrangements, Good Customer Service, Trusted for Special Occasions, Associated with Tradition and Charm

Copy Examples

• •Website Homepage Banner: \"Perth's Blooms Since 1921. Crafting beautiful memories, one petal at a time. Discover arrangements with timeless charm and a touch of modern whimsy.\"
• •Instagram Post (New Seasonal Collection): \"Spring has sprung at Poppys! 🌸✨ Our oldest traditions meet the freshest colours of the season. Let us add a little sunshine to your day with blooms that tell a story. #PoppysFlowersPerth #Since1921 #PerthFlorist #SeasonalBlooms #WhimsicalFlowers\"
• •Facebook Ad (Wedding Services): \"Your love story is unique, your flowers should be too. At Poppys, Perth’s heritage florist since 1921, we blend timeless elegance with whimsical touches to create wedding flowers as unforgettable as your special day. Let’s dream up your perfect petals! [Link to wedding services]\"
• •Product Description (for a vibrant bouquet): \"A joyful burst of sunshine! This delightful arrangement is lovingly crafted by our experienced florists, combining the freshest, most vibrant blooms to bring an instant smile. Perfect for birthdays, thank yous, or just because. Delivering happiness across Perth since 1921.\"
• •Pinterest Pin Description (DIY Flower Care Tip): \"Keep your Poppys looking pretty! A little tip from Perth's oldest flower family: Trim stems at an angle & change water daily for lasting beauty. Bringing joy with flowers since 1921! #FlowerCare #PoppysTips #PerthFlowers #FloralLove\"