Brand Tone

Caring & Empathetic, Confident & Assuring, Professional yet Approachable, Authentic & By Nurses, For Nurses

Brand Values

• •Functionality & Practicality
• •Comfort
• •Quality & Durability
• •Flattering Fit & Inclusivity (for women)
• •Problem-Solving

Best Practices

• •Always Lead with Empathy and Understanding: Start from the perspective of the healthcare professional. Acknowledge their challenges and how the product offers a genuine solution. (e.g., "We know your days are demanding...")
• •Highlight "By Nurses, For Professionals" Authenticity: Continuously reinforce that the design and features come from a place of real-world experience and understanding of their specific needs.
• •Focus on Tangible Benefits, Not Just Features: Instead of just saying "many pockets," explain *why* that's good: "Thoughtfully placed pockets, so everything you need is right where you expect it, keeping your hands free and your mind focused."
• •Use Confident and Reassuring Language (Backed by Proof): Make strong claims like "the last pair of scrubs you'll ever wear," but ensure this is supported by customer testimonials and product quality. Avoid arrogance; let the quality and user experience speak.
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner that helps professionals do their best work. Use words that uplift and acknowledge their dedication (e.g., "Take care of you, so you can take care of others").

Social Perception

Highly Positive among Users, Seen as an Upgrade/Superior Alternative, Trusted & Credible, Valued for Comfort and Thoughtful Design.

Copy Examples

• •Headline: End Your Search for the Perfect Scrubs. Experience Poppy. Body: Designed by nurses who get it. Poppy Scrubs deliver unparalleled comfort, relentless functionality, and a fit that finally feels made for you. Focus on what matters most – we’ve got your back (and front!).
• •Social Media Post: Long shift ahead? Let Poppy carry some of the load. Our scrubs are crafted for ultimate comfort and a full day's demands, so you can pour your energy into caring for others. #PoppyScrubs #NurseDesigned #ComfortThatWorks
• •Product Description Snippet: Forget stiffness and distraction. Our signature fabric blend moves with you, breathes with you, and works as hard as you do. With pockets perfectly placed and seams that support, these aren't just scrubs; they're your second skin on the floor.
• •Email Subject Line: Ready for a scrub upgrade? See why nurses are choosing Poppy. Email Body Intro: You deserve scrubs that don’t just look good, but *feel* incredible and perform flawlessly through every challenge. Poppy Scrubs were born from real nursing experience to solve the everyday frustrations of medical wear.
• •About Us Snippet: We didn't just design scrubs; we redesigned the experience of wearing them. Founded by a nurse tired of compromising, Poppy Scrubs is our commitment to providing medical professionals with apparel that truly supports and empowers. Because when you feel good, you do good.