Brand Tone

playful, quirky, bold, and trend-aware

Brand Values

• •Individuality and Self-Expression
• •Ethical Practices & Cruelty-Free
• •Sustainability Efforts
• •Quality and Accessibility
• •Creativity and Fun
• •Inclusivity

Best Practices

• •Embrace Playful Language: Use emojis, witty remarks, and an informal, conversational style where appropriate. Don't be afraid to be a little cheeky.
• •Highlight Uniqueness: Emphasize what makes each product different and "left of centre." Use descriptive words that evoke individuality and boldness.
• •Stay Visually Connected: Ensure copy aligns with the vibrant, eye-catching, and often quirky visuals the brand is known for. Let the product's personality shine through the words.
• •Incorporate Trend Awareness (with a Twist): Reference current trends but always frame them through Poppy Lissiman's unique lens. The brand isn't just following trends; it's often setting them or reinterpreting them.
• •Reinforce Core Values Subtly: Weave in mentions of cruelty-free materials, ethical production, or sustainability efforts where relevant, without making it the sole focus of every message. This adds depth and resonates with conscious consumers.

Social Perception

Trendsetter and Celebrity Favourite, Quirky and Unique, Good Quality for Price (Generally), Ethically Conscious, Instagrammable, Digitally Savvy

Copy Examples

• •Warning: May cause spontaneous compliments. Our new [Product Name] isn't for blending in. 😉 #PoppyLissiman #StatementMaker
• •Your everyday just got an upgrade. Slide into the [Sunglass Style Name] and let your eyes do the talking. 😎 #PoppyEyewear #QuirkyCool
• •Who said practical can't be a party? The [Bag Name] holds your life AND your secrets. Shhh. ✨ #PoppyBags #FunktionalFashion
• •Life's too short for boring accessories. Dare to be different. Dare to be Poppy. 💖 #PoppyLissimanVibes #BoldAndUnique
• •Spotted: You, turning heads in our latest drop. 😉 Cruelty-free, eco-conscious, and 100% fabulous. #PoppyLissiman #EthicalStyle