Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Helpful and Customer-Oriented, Trendy and Youthful, Relatable

Brand Values

• •Affordability
• •Trendiness/Style
• •Customer Satisfaction
• •Accessibility
• •Community (implied)

Best Practices

• •Know Your Audience: Consistently write for your target demographic (younger women interested in affordable trends). Use language, references, and emojis they connect with.
• •Stay Upbeat and Positive: Even when addressing issues, maintain a friendly and helpful tone. Focus on solutions and enthusiasm for your products.
• •Embrace Conversational Language: Use contractions, relatable phrases, and a friendly approach as if you're talking to a friend. Avoid overly formal or jargon-filled text.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the vibe of your visuals. If your photos are bright and fun, your text should be too.
• •Develop a Simple Style Guide: Create a short document outlining key phrases, preferred emojis, "do's and don'ts" for tone (e.g., "Always friendly, never sarcastic"), and core brand messages. This helps ensure anyone writing copy stays on brand.

Social Perception

Generally, Poppy and Pink is perceived as a go-to boutique for cute, trendy, and affordable women's clothing. Customers appreciate the variety and the ability to find fashionable items without a high price tag. The brand is seen as active and engaging on social media.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! 🤩 This dreamy new floral maxi just dropped and we're officially OBSESSED. Perfect for Sunday brunch or your next vacay. Lightweight, flowy, and oh-so-cute! 😉 Tap to shop before it's gone! #PoppyAndPink #NewArrival #FloralDress #SummerStyle #BoutiqueFashion
• •Facebook Ad (General Store Promotion): Hey y'all! 👋 Freshen up your wardrobe without breaking the bank! Poppy and Pink has all the latest trends you'll love, from cute tops and dresses to must-have accessories. Come find your new favorite outfit! Shop online now or visit us in-store! ✨ poppyandpink.com #ShopPoppyAndPink #AffordableFashion #TrendyClothes #BoutiqueShopping
• •Email Subject Line (Sale Promotion): 💕 Treat Yourself! Up to 50% OFF Inside! 💕 (Body snippet): Hey gorgeous! Don't miss out on amazing deals. Your wardrobe (and your wallet!) will thank you. 😉 Shop the sale now!
• •Website Banner (Homepage): ✨ NEW ARRIVALS JUST LANDED! ✨ Your next favorite outfit is waiting. Shop fresh styles now!
• •Instagram Story (Interactive - Poll): (Image of two different tops) Which new top are you rocking this weekend? 🤔 Vote now! ➡️ [Poll: This one! / That one!] Shop both looks via the link in bio! #OOTDInspo #PoppyAndPinkStyle #WeekendVibes