Tono de Marca

Authentic, Appreciative, and Sophisticated.

Valores de Marca

• •Support for Local Community
• •Quality and Craftsmanship
• •Thoughtful Curation
• •Connection and Storytelling
• •Elevated Aesthetics

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just sell a gift box; sell the story of local support, craftsmanship, and thoughtful connection that it represents.
• •Use Warm and Evocative Language: Employ words that convey quality, care, and authenticity. Terms like 'handcrafted,' 'artisanal,' 'small-batch,' 'curated,' and 'community' reinforce the brand's values.
• •Spotlight the Artisans: Make the makers the heroes of the narrative. Regularly feature their stories, their processes, and their passion in blog posts, social media, and product descriptions. This builds authenticity and emotional connection.
• •Maintain a Refined Aesthetic: Ensure that all written copy is complemented by high-quality, professional visuals that match the clean, natural, and sophisticated look of the brand. The visual tone must align with the written tone.
• •Focus on the Gifting Experience: Frame the copy around the feeling of both giving and receiving a Poppy & Oak box. Emphasize emotions like appreciation, delight, and connection, which elevates the product from a simple commodity to a meaningful gesture.

Percepción Social

Poppy and Oak is perceived as a premium, ethical, and thoughtful gifting service. The public and its customers see it as a brand with integrity that delivers on its promise of quality and local support. It is viewed as a reliable choice for special occasions—such as corporate events, client appreciation, and personal milestones—where a generic gift would not suffice. The brand is respected for its role in the "shop local" movement and for providing a platform for small-scale artisans.

Ejemplos de Copy

• •Meet the hands behind the craft. We're honored to welcome [Artisan's Name] to the Poppy & Oak family. From their small studio in the Sierra Foothills, they create [Product] that truly captures the spirit of Northern California. Discover their story and their stunning work in our new 'Golden State of Mind' gift box. #SupportLocal #SacramentoProud
• •This year, give a gift that tells a story. Our curated gift boxes go beyond the expected, featuring exceptional, handcrafted goods from California's finest local makers. Show your clients and partners your appreciation with a thoughtful gift that supports our community. Explore our corporate collection.
• •Breathe in, breathe out. The 'Tranquil Moments' box is a gentle invitation to pause. Featuring hand-poured soy candles from Sacramento, small-batch lavender bath salts from Sonoma, and artisanal dark chocolate, this collection is a complete sensory retreat. Gift a moment of peace, sourced with care from our local community.
• •Make your holiday gifting meaningful. At Poppy & Oak, we bring together the best of our local artisans to create unforgettable gifts. From cozy nights in to festive celebrations, each box is packed with handcrafted quality and California soul. Shop our limited edition Holiday Collection and share the local love.
• •A Gift with a Story. The items in this box were thoughtfully curated from talented artisans and small businesses right here in our community. By choosing this gift, you're not just giving an object; you're supporting a dream. Thank you for being a part of their story and ours.