Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Promotional, Sales-Oriented, Stylish, Trendy, Informative

Brand Values

• •Passion for Footwear
• •Tradition and Heritage
• •Customer Satisfaction & Service
• •Wide Selection & Variety
• •Competitive Pricing/Value
• •Evolution and Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., friendly, enthusiastic, stylish), core values, approved terminology, and common phrases. Share this with anyone creating content.
• •Understand Your Audience: Tailor the language and tone to resonate with the Italian shoe-loving consumer. Use relatable cultural references if appropriate and maintain communication primarily in Italian for the core audience.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us) matches the tone on social media posts, email newsletters, and customer service interactions.
• •Emphasize Passion and Heritage Authentically: Weave in the brand's story and genuine love for footwear naturally, rather than as a forced marketing point. This builds trust and connection.
• •Stay Updated but True to Core Values: While embracing current trends in language and style (especially on social media), ensure the core values of quality, customer satisfaction, and the brand's heritage remain central to the messaging.

Social Perception

Positive (within its own channels), Limited Wider Public Perception Data, Italian-Focused

Copy Examples

• •Headline: Step Into Your Story with PoppoShop! Body: From timeless classics to the latest trends, discover footwear that speaks your style. Born from a passion for shoes since the 1950s, we bring you quality, variety, and the perfect fit for every journey. Shop now and enjoy free shipping on orders over €50!
• •Headline: PoppoShop Outlet: Unbeatable Style, Unbelievable Prices! Body: Your favorite brands, now more affordable than ever! Explore our Outlet for exclusive deals on a wide range of men's, women's, and children's shoes. Don't miss out – step up your shoe game without breaking the bank!
• •Headline: Generations of Passion, At Your Feet. Body: PoppoShop isn't just a shoe store; it's a legacy. With roots in artisan craftsmanship from the 1950s, we've evolved to bring you the best in footwear. Experience our commitment to quality and customer happiness with every pair.
• •Headline: New Arrivals! 🔥 Fresh Kicks Just Dropped at PoppoShop! Body: Be the first to rock the latest sneaker trends and seasonal styles! Our new collection is here, carefully curated for the fashion-forward. Check out what's new and find your next favorite pair. #PoppoShopStyle #NewShoes #FashionFootwear
• •Headline: Happy Feet, Happy You! The PoppoShop Promise. Body: We believe everyone deserves the perfect pair of shoes. That’s why we offer a huge selection, expert advice (in-store and online!), and easy returns. Plus, enjoy free delivery on orders over €50 and the option to pay on delivery! Your satisfaction is our tradition.