Brand Tone

Friendly, Playful, Modern, Optimistic, Helpful, Engaging, Clever, Vibrant, Approachable

Brand Values

• •Work Happy
• •Customer-Centricity ("Be a Customer Hero")
• •Innovation & Design ("Make the Ordinary Extraordinary")
• •Fun & Self-Expression ("Be Yourself + Create Fun")
• •Community & Connection ("Care + Connect")
• •Ownership & Humility ("Take Ownership + Be Humble")
• •Growth & Learning ("Evolve + Get Smarter")
• •Efficiency & Resourcefulness ("Work Scrappy")
• •Diversity & Inclusion ("Embrace Differences")

Best Practices

• •Embrace "Work Happy" in Every Message: Ensure all copy, from product descriptions to social media posts, reflects the core "Work Happy" ethos. Use upbeat language and focus on the positive impact of a well-designed workspace.
• •Keep it Clever and Light, Yet Functional: Balance playful and witty language with clear information about product benefits and functionality. Avoid overly technical jargon unless speaking to a specific B2B technical audience.
• •Use Vibrant and Evocative Language: Mirror the colorful nature of Poppin products in your word choices. Use descriptive adjectives that evoke energy, creativity, and modern aesthetics.
• •Maintain an Approachable and Friendly Voice: Write as if you're having a helpful, friendly conversation with the customer. Use contractions and a direct address (e.g., "you," "your team") to create a connection.
• •Be Consistent Across All Channels: Whether it's an email, a tweet, or website copy, the tone should feel consistently Poppin. Develop brand voice guidelines and ensure all content creators are familiar with them.

Social Perception

Poppin is generally perceived as a design-forward and fun brand that aims to brighten up workspaces. However, inconsistencies in product quality and customer experience have impacted its perception for some.

Copy Examples

• •Headline: Stop Dreaming About Your Dream Office. Build It. Body: Your workspace should spark joy, not just hold your stuff. With Poppin, find everything you need to design an office that’s as brilliant and unique as you are. Let's make "work happy" your reality! CTA: Shop the Happy Office
• •Headline: Color Your Workday Wonderful! Body: Grey cubicle got you feeling… grey? Inject some personality with Poppin’s vibrant desk accessories and furniture. From sunshine yellow staplers to ocean blue organizers, find your happy hue and get ready to smile. CTA: Discover Your Color
• •Headline: Finally, Office Furniture That Plays Well With Others (And Assembles in a Snap!) Body: No tools, no tantrums. Just beautifully designed, easy-to-assemble furniture that transforms your office from blah to brilliant. Poppin makes it simple to create a space you’ll love working in. CTA: Explore Easy Assembly
• •Headline: Your Team Deserves a Happy Place. We’ll Help You Create It. Body: Boost morale and productivity with a workspace that inspires. Poppin offers smart, stylish solutions for businesses of all sizes. Let our design experts help you craft an office that truly works. CTA: Get a Free Space Plan
• •Headline: Desk Duty Just Got Delightful. Body: Who said essentials have to be boring? Poppin’s pens, notebooks, and organizers are designed to make every task a little more joyful. Upgrade your desk, upgrade your day. CTA: Shop Cheerful Essentials