Brand Tone

Friendly and Approachable, Enthusiastic and Positive, Community-Oriented and Personal, Faith-Inspired

Brand Values

• •Customer Satisfaction & Service
• •Faith and Family
• •Female Empowerment & Confidence
• •Community
• •Fashion & Fun
• •Quality and Creativity

Best Practices

• •Always Infuse Warmth and Friendliness: Regardless of the platform or message, maintain a welcoming and approachable tone. Use contractions, exclamation points (appropriately), and friendly language.
• •Weave in Core Values Subtly (and Sometimes Directly): Reference faith, family, confidence, or community where appropriate. For instance, a holiday post could touch on family and gratitude, while a post about a new collection could link to feeling confident.
• •Speak Directly to Your Customer (as a Friend): Use "you" and "your" frequently. Ask questions to encourage engagement. Make them feel like part of the "Poppie's family."
• •Highlight the "Why" Beyond the Product: It's not just about selling clothes; it's about the feeling and confidence the clothes provide. Connect products to experiences, feelings, and empowerment (e.g., "the perfect dress for a date night that makes you feel beautiful").
• •Maintain Visual and Verbal Consistency: Ensure that the positive, bright, and uplifting tone of the copy is matched by the visuals used (photos, graphics). Use consistent language and phrasing for recurring promotions or messages (e.g., "New arrivals drop every FRIDAY at noon CST!").

Social Perception

Positive Local Fixture, Helpful and Friendly Staff, Trendy and Cute Clothing, Welcoming Atmosphere, More Than Just a Store, Christian-based shop

Copy Examples

• •✨ Hello Sunshine! ☀️ Your wardrobe called, and it's craving these fresh Poppie's arrivals! 🌸 From dreamy dresses to the perfect weekend tops, we've got just the thing to make you feel fabulous. Come find your new favorite today and let your confidence bloom! #PoppiesBoutique #NewCollection #FaithFamilyFashion #ShopLocalTN
• •🍂 Fall in love with savings at Poppie's! 🍂 Get cozy and chic with [X]% off select styles all week long. We believe every woman deserves to feel beautiful, and our friendly team is here to help you find pieces that light you up! Tag a friend who needs a little retail therapy! 😉 #PoppiesSale #FallFashion #FeelGoodFashion #CookevilleBoutique #LebanonTN
• •Dress your little darling in joy! 👧💖 Explore the Little Poppy collection – sweet styles for your sweetest blessings. Because great fashion and big smiles run in the family! #LittlePoppy #KidsFashion #FamilyLove
• •A Note from Your Poppie's Family 💕: This week, we're reminded of the beauty in everyday moments and the joy that a perfect outfit can bring. We're more than just a boutique; we're a community built on faith, friendship, and the fun of fashion. Stop by and say hi – we can't wait to help you shine! Find your inspiration here: [Link to Blog Post/New Arrivals]
• •Spotted! 😍 Our gorgeous customer @[UserHandle] rocking her Poppie's dress! You look absolutely stunning! ✨ We LOVE seeing how you style your finds. Tag us in your Poppie's outfits for a chance to be featured and share the confidence! #PoppiesStyle #CustomerLove #ConfidentWomen #TennesseeStyle