Brand Tone

Approachable, reassuring, slightly playful, friendly, comforting, and empowering.

Brand Values

• •Uncompromising Comfort
• •Natural Fit & Body Celebration
• •Understated Sophistication
• •Sustainability
• •Quality & Longevity

Best Practices

• •Lead with the Feeling: Always start by focusing on the feeling of comfort and relief Poppi provides. Use words like "soft," "light," "breathable," "free," and "effortless."
• •Speak Like a Friend: Use a conversational and slightly playful tone. Ask questions ("Tired of your bra?") and use relatable phrases ("Boobs want to be happy!"). Avoid overly technical or formal jargon.
• •Focus on "No": Highlight the absence of negatives. "No more awkward gaps," "No crazy padding," "No digging wires." This directly addresses customer pain points and reinforces the value of comfort.
• •Celebrate Natural, Not Artificial: Frame the products as tools to "complement your natural shape." This builds a brand identity around body positivity and authenticity.
• •Weave in Values: Subtly remind customers of the brand's ethos. Mention the sustainable materials or the One Tree Planted partnership in email footers, "About Us" sections, and occasional social posts to build a deeper connection beyond the product itself.

Social Perception

The perception of Poppi is that of a reliable and high-quality provider of comfortable, wire-free lingerie. Customers who have purchased from the brand appear to be loyal, often citing that they have not switched to another brand since their first purchase. The primary appeal is the successful delivery on the promise of comfort. However, the brand S social perception is limited in scope due to its low visibility on major social platforms and lack of mainstream media attention.

Copy Examples

• •Website Banner: Your Happy Place for Boobs. Experience wire-free, blissfully soft lingerie that feels like a second skin. You'll forget you're even wearing it.
• •Facebook/Instagram Post: (Image: A woman lounging comfortably on a sofa in a Poppi bra) Copy: Sunday plans: Absolutely nothing. Our Layla Wireless Bra is designed for those moments when you just want to be. Soft, breathable, and supportive enough for life, gentle enough for lounging. #CelebrateTheUnseen #PoppiLingerie #ComfortFirst
• •Product Description (for the 'Bonnie' bra): Meet Bonnie, your new everyday favorite. We designed this bra to solve all the problems we hate about traditional lingerie. No wires that dig, no straps that slip, and no awkward gaps. Just a smooth, natural shape and a modal fabric so soft and breathable, you'll feel fresh all day. It S not just a bra; it S a sigh of relief.
• •Email Subject Line: Tired of your bra? Let S break up with wires.
• •Short Ad Copy (Google/Social): Headline: The Bra You'll Actually Want to Wear. Description: Finally, wire-free lingerie that S both beautiful and unbelievably comfortable. Shop Poppi for bras that fit your body, not the other way around. Free shipping available.