Brand Tone

Enthusiastic, Whimsical, and Welcoming.

Brand Values

• •Community Focus
• •Family-Owned Pride
• •Quality and Creativity
• •Customer Happiness

Best Practices

• •Always Use Enthusiastic and Evocative Language: Instead of saying "tastes good," use descriptive words that evoke emotion and sensation, such as "a symphony of flavor," "a burst of fruity goodness," or "deliciously cheesy."
• •Emphasize Community and Family: Regularly mention the "Newnan community" and the brand's "family-owned" roots in copy. This reinforces authenticity and local pride.
• •Maintain a Consistent Slogan/Tagline: Use "Popping Happiness, One Kernel at a Time!" across different platforms—on the website, in social media bios, and on packaging—to create a memorable brand identity.
• •Tell the Story: Weave the brand's story of resilience and passion into marketing materials. Mentioning the 2024 reopening and the owners' background in concessions adds depth and character.
• •Focus on the Experience, Not Just the Product: Frame the popcorn as part of a larger experience—a movie night made better, a perfect corporate gift, or a nostalgic treat that takes you back to childhood. This elevates the brand beyond just being a snack food.

Social Perception

A beloved local specialty shop. It is seen as a source of creative, high-quality, and fun snacks suitable for personal indulgence, family treats, and gifts. The community eagerly awaited its return.

Copy Examples

• •Taste the rainbow, one kernel at a time! 🌈 Our vibrant Rainbow Popcorn isn't just a snack, it's a pop of pure joy. Perfect for parties, movie nights, or just because. Come grab a bag of happiness! #PoppedNewnan #GourmetPopcorn #NewnanGA #FamilyFun #PoppingHappiness
• •Welcome Back, Newnan! We're Popping Again! Your favorite family-owned popcorn shop is back with classic flavors and exciting new creations. Stop by and smell the happiness.
• •Popped Newnan: We're not just making popcorn, we're making memories.
• •Ready to feel the fire? Our HotLanta blend is as bold as the city it's named for. We mix the creamy goodness of white and yellow cheddar with a zesty jalapeño kick and a surprising twist of sweet caramel. It's a flavor symphony of sweet, spicy, and savory in every handful. Your taste buds will thank you.
• •🍂 Fall in Love with Our New Pumpkin Spice Caramel Corn!