Brand Tone

aspirational, stylish, and friendly

Brand Values

• •Aesthetic Appreciation
• •Accessibility of Art/Design
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Customer Inspiration
• •Support for Small Business

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, witty, sophisticated, friendly, minimalist). Include examples of "do's and don'ts" for a clear understanding across anyone creating content.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor your copy to speak directly to their desires and needs in a voice they connect with.
• •Consistency Across All Channels: Ensure the tone is uniform whether it's on your website, social media captions, email newsletters, or ad copy. This builds brand recognition and trust.
• •Focus on Benefits and Emotion: Instead of just listing features, highlight how your products make the customer feel or what problems they solve, using language that evokes the desired emotional response consistent with your brand's tone (e.g., "lift your spirits," "make you more relaxed").
• •Review and Refine Regularly: Periodically review your copy across all platforms to ensure it still aligns with your brand values and tone, and that it remains effective and engaging for your target audience. Solicit feedback if possible.

Social Perception

chic, reliable source for modern and artistic home goods

Copy Examples

• •Instagram Post Caption (Showcasing a new art print): "Unlock a new mood. Our latest 'Chromatic Dream' print is here to breathe life and personality into your favorite corner. Discover the art of modern living. #PopOfModern #ModernArt #HomeDecor #WallArtWednesday #InteriorInspo"
• •Facebook Ad Copy (Targeting users interested in home renovation): "Planning a refresh? ✨ Let Pop of Modern be your muse. From statement lighting that transforms a room to unique decor pieces that whisper your style, find everything you need to create a space you truly love. Shop now and bring your vision home! #HomeRenovation #ModernDesign #InteriorStyling #PopOfModernHome"
• •Product Description Snippet (For a unique vase): "More than just a vase, it's a conversation starter. The sculptural lines and contemporary finish of our 'Serene Form' vase make it a standout piece, even before you add blooms. Elevate your everyday. #ModernVase #HomeAccents #DesignerDecor #PopOfModernStyle"
• •Email Subject Line (For a seasonal collection): "Hello Sunshine! ☀️ Fresh, Modern Looks for Your Summer Sanctuary Are Here!"
• •Website Banner Text: "Curated for the modern eye. Designed for your life. Explore Pop of Modern."